Mansour Mansour Sheikholeslami-Kondulos; Alimohammad Mazidi-sharfabadi; SeyedAlireza Afshani
Abstract
Today, in order to prevent customers from turning to other banks, bank managers should, more than ever, seek to understand the needs and desires of customers in order to be able to identify their needs and meet them. Take steps and establish long-term relations with them. Therefore, the current research ...
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Today, in order to prevent customers from turning to other banks, bank managers should, more than ever, seek to understand the needs and desires of customers in order to be able to identify their needs and meet them. Take steps and establish long-term relations with them. Therefore, the current research was carried out with the aim of knowing the important components in retaining the top customers of Sina Bank and in the framework of the qualitative approach and the Grounded theory strategy. Also, data was collected through 31 semi-structured interviews in Tehran. The results were presented in four main categories (customer-oriented strategy, new ideas and services, comprehensive and effective customer-oriented communication and customer knowledge management) and the core category (customer relationship management). The findings of the research showed that customer relationship management integrates processes and all business activities around the customer in order to create and maintain long-term and profitable relationships with customers. Also, customer relationship management is considered as a necessity in Sina Bank, and the effective use and implementation of this technology can increase customer satisfaction, loyalty and attraction, and as a result, investment and improvement of the bank's performance.
Saeid faramarziani; laya nourani
Abstract
he purpose of the current research is to investigate the news of Iran International satellite television network about the events of October 1401 with the method of critical analysis of Farklaf's discourse.The statistical population of the research is all the news related to these incidents in October ...
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he purpose of the current research is to investigate the news of Iran International satellite television network about the events of October 1401 with the method of critical analysis of Farklaf's discourse.The statistical population of the research is all the news related to these incidents in October 1401, which this TV channel broadcasted between September 26 and November 4, 1401. Norman Fairclough was analyzed on the three levels of "description", "interpretation" and "explanation". television channel was based on the representation and conceptualization of the recent unrest in Iran, which is considered as a revolutionary movement, which is looking for a network. From the new identity movements, a network where feminism, generation gap, changes to secularize the system, ethnic distinctions and trade identity are seen together, and the "non-citizens" with the civic self-awareness of the new coalition and a great generational, cultural, trade and They have formed a belief in Iranian society, they shout their demands on the street and will continue until the system changes. Therefore, the desire to overthrow, the induction of totalitarianism of the Iranian political system, the minority view of ethnic groups and the objectification of women are among the dominant discourses of this television channel.
Hamid Abdollahyan; Amirali Tafreshi; Mehri Bahar
Abstract
The research objective is to know the political geography of cyber forces in Persian Twitter and measure their influence in the discussion network during the Corona virus. The question of the research is: Is the fake news published by cyber forces effective during the Corona period and has it been highlighted ...
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The research objective is to know the political geography of cyber forces in Persian Twitter and measure their influence in the discussion network during the Corona virus. The question of the research is: Is the fake news published by cyber forces effective during the Corona period and has it been highlighted on Persian Twitter? In this regard, more than four million tweets have been extracted and analyzed and interpreted. By identifying cyber forces in 11 clusters and analyzing their network, the prominent presence and influence of cyber and fake forces in the clusters: monarchists, fundamentalists, the MKO, Irfan-Halkha, the cluster of supporters of Imam Mahdi, and the cluster of the oppositions were determined. The results show that with the presence of 80% of cyber forces, it is generally identified as fake and the other cluster is in a critical situation with the presence of more than 40% of these forces. In sum, according to the findings of this research and according to the network centrality indicators, cyber and fake forces have penetrated to the depth and core of each cluster in almost all clusters, and we are facing a public domain infected with fake cyber forces in Persian Twitter.
vida hamraz; maryam vatankhavah
Abstract
Gamification is considered a powerful tool for learning, developing skills, increasing user engagement, changing behavior, and building culture. Gamification is a broad concept that is constantly evolving to meet the ever-increasing demands of modern man. But it can be used in many different ways.Considering ...
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Gamification is considered a powerful tool for learning, developing skills, increasing user engagement, changing behavior, and building culture. Gamification is a broad concept that is constantly evolving to meet the ever-increasing demands of modern man. But it can be used in many different ways.Considering the important role of media in education and learning, the main problem of this research is how gamification can be used in media. The purpose of this research is to identify the capacity of gamification in the production of educational programs in audio media for children. This research has been done with qualitative method and by analyzing the themes of interviews of 9 experts in the field of child psychology, digital gamification and radio producers (as the most inclusive listening media). The results of the semi-structured interview with these experts were analyzed in the form of four main themes of "radio and children", "gamification and children's education", "gamification in the media" and "gamification of the educational program on the radio".The findings of this research showed that the effectiveness of teaching and learning through radio can be understood by referring to the theory of cognitive learning in psychology. Cognitive theorists emphasize perception, thinking, memory,
Amir Hossein Rahbar; Mohammadreza Aliabadi Farahani; Behrouz Mahmoudi
Abstract
Entrepreneurship is a driving force for national development, emphasized in top-level documents. Success in entrepreneurship requires knowledge and insights derived from the experiences of successful entrepreneurs. Among these, conversation-based programs in Radio and television are a relatively unexplored ...
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Entrepreneurship is a driving force for national development, emphasized in top-level documents. Success in entrepreneurship requires knowledge and insights derived from the experiences of successful entrepreneurs. Among these, conversation-based programs in Radio and television are a relatively unexplored repository of knowledge that can be investigated to extract success factors for entrepreneurs. The primary objective of this research is to identify the key success factors of entrepreneurs in Iran using a systematic approach based on the Grounded Theory (Strauss and Corbin). The study population consists of 51 entrepreneurs who participated in the weekly television program "Payesh" between 2013 and 2015. Data collection continued until theoretical saturation and information utility were achieved (43 interviews) . After initial coding using MAXQDA software, the key success factors for entrepreneurs emerged based on the data-driven theory as follows: Environmental conditions including family upbringing, personality characteristics, and social patterns; Contextual conditions including opportunity windows and government support; Intervening conditions including childhood and adolescent work experience, professional work experience, social capital, business ownership, specialized knowledge, and commitment to society and the nation; Entrepreneurial mindset as a central concept; Strategies including managerial skills, networking, and entrepreneurial intent that ultimately lead to entrepreneurial initiatives.
Mahmod Moradi; Majid Zargham Hejebi; Hassan Mirzahosini
Abstract
The purpose of the current research was to analyze the effects of parenting style and adherence to religious beliefs of families on the individual, social and academic characteristics of students, considering the mediating role of the media. This research is descriptive of the correlation (regression) ...
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The purpose of the current research was to analyze the effects of parenting style and adherence to religious beliefs of families on the individual, social and academic characteristics of students, considering the mediating role of the media. This research is descriptive of the correlation (regression) type in terms of its purpose, application and method. The statistical population of this research includes all the students of the second year of high school in Qom in the academic year 2018-2019 (about 15 thousand male and female students). The statistical sample of the research includes 375 students (according to Morgan's table) who were randomly selected and examined. Research tools include Baumrind's parenting styles questionnaire (2010), religious beliefs questionnaire (2019), neo personality characteristics questionnaire designed by McCree and Costa (2012), Vineland social development scale, Pham and Taylor's academic performance questionnaire (1999) and researcher-made questionnaire. It was the use of mass media. The results of the present research showed that at the level of 0.99, parenting styles and adherence to the religious beliefs of families and the media have an effect on the individual, social and academic characteristics of students, and considering that the values obtained from the Sobel test are more than is 1.96.
alireza samiee esfahani; Ehsan Jafari; mahin siamansouri
Abstract
AbstractThe media in general and in recent years the virtual space has been significantly exploited by Salafi Jihadi-Takfiri movements. These extremist groups, due to their high pragmatism regarding the surrounding realities, have always used the most up-to-date media and artistic methods to spread their ...
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AbstractThe media in general and in recent years the virtual space has been significantly exploited by Salafi Jihadi-Takfiri movements. These extremist groups, due to their high pragmatism regarding the surrounding realities, have always used the most up-to-date media and artistic methods to spread their message globally. The present study, with a comparative look at the role of media and cyberspace in disseminating the discourse of the three generations of Salafi Jihadi-Takfiri groups, seeks to answer the main question of how the three generations of Salafi Jihadi-Takfiri groups use the media and cyberspace to disseminate their discourse. Have you used them to make selfie subjects? The findings of the research show that the use of the media in the first and second generation is much less than the third generation, and ISIS, as the third generation of Salafi Jihadi-Takfiri group, has been more successful in using the media and virtual space than its counterparts. . The effectiveness of these media for this group has been as a "weapon" in "asymmetrical battles" and in line with propaganda to spread the basics of the Salafi Jihadi Takfiri discourse, invitation to the war fronts and recruiting members to carry out suicide operations
Fatemeh Bonyadi; Hadi Khaniki; Zarrin Zardar
Abstract
Trust in science is an indispensable condition for its crucial role in society. In an environment where the relationship between the scientific community and the general public has traditionally been mediated by the media، trust in science has always been influenced by this mediation. Recent shifts ...
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Trust in science is an indispensable condition for its crucial role in society. In an environment where the relationship between the scientific community and the general public has traditionally been mediated by the media، trust in science has always been influenced by this mediation. Recent shifts in media landscapes have fundamentally altered the space of science communication، giving rise to a new type of science communication as science communication 2.0. Since these changes can have significant implications for stakeholders in the scientific community and society، understanding its dimensions becomes crucial. Therefore، this article seeks to answer the question، "How does mediated trust in science change in the new ecology of science communication in an emerging digital society?" In response to this question، we delve into the explanation of the new mediation in trust in science due to the coexistence of dominant models of science communication and science communication 1.0 and 2.0، proposing a conceptual model to elucidate the role of science communication in mediated trust in science in the new ecology. Finally، we will address "the content collapse، polarization push، Collaborative filtering، confirmation bias، and echo chambers" as new challenges that mediated trust in science faces in this new environment.
alireza zareshahrabadi; Hassan Bashir
Abstract
AbstractThe performance of media organizations is affected by the quality of the content they create, and the act of creating content, which is a basic activity in the media production process, requires creativity. Due to the non-standard nature of media products in the long term and the high demand ...
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AbstractThe performance of media organizations is affected by the quality of the content they create, and the act of creating content, which is a basic activity in the media production process, requires creativity. Due to the non-standard nature of media products in the long term and the high demand of consumers for new products, creativity in media organizations is considered a vital strategic resource.This research claims that one of the most efficient strategies in the field of this media competition is the use of creativity and innovation in various organizational, management, production and content areas. Creativity and innovation is a strategic resource for media organizations in critical situations.In other words, nowadays creativity and innovation and its management is a strategic need for media organizations. These organizations need a special mechanism to be able to creatively manage creativity.This research has been conducted with a qualitative approach and using the theme network method by theme analysis in 3 overarching themes, 16 organizing themes and 127 basic themes from 12 interviews with experts and key informants, and based on the theories of creative media industries, innovation in Organizations, knowledge management, content production, communications, media capability and creative economy,
Ali Asghar Niknazar; Abdolreza Shahmohammadi Salmani; hassan darzban rostami
Abstract
One of the important components in the success of a manager is correct and effective communication in the organization. The most important tasks of managers including coordination, planning, directing, decision making, control and other tasks cannot be realized without a proper and effective communication ...
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One of the important components in the success of a manager is correct and effective communication in the organization. The most important tasks of managers including coordination, planning, directing, decision making, control and other tasks cannot be realized without a proper and effective communication network in the organization. Therefore, the main goal of the research was to investigate the current state of organizational communications of the provincial broadcasting networks and finally to compile a transformational model of organizational communications to reach the desired state. The present research is practical in terms of purpose, which was carried out with a qualitative approach with an exploratory design. The statistical population of this study included media management experts at the level of Mazandaran province and the country with an age of more than 40 years, an experience of more than 20 years and a doctorate and master's degree. People were selected as a statistical sample. Data analysis was done using open and axial coding, and finally, the existing pattern of Mazandaran network organizational communication was identified and the optimal state of provincial media communication was formulated. Surveys showed that "dome communication" is the most desirable media communication model of the provincial network.
Ali asghar Ghasemi siani; Ali Ehterami; Hossein Heidari
Abstract
Nowadays, the media have been developed. Influence of social media has led to the defeat of the governments' monopoly. Along with raising public awareness, helping to understand social relations and discrimination, the media has increased the level of users' expectations. The purpose of this research ...
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Nowadays, the media have been developed. Influence of social media has led to the defeat of the governments' monopoly. Along with raising public awareness, helping to understand social relations and discrimination, the media has increased the level of users' expectations. The purpose of this research is to investigate the impact of the media, including traditional and new media, on the political ethnocentrism of Talesh ethnic. The method is survey and the statistical population are people over 15 years. The sample size is 430 that determined by Cochran's formula. The data collection tools is a questionnaire. The validity has been confirmed with face validity and confirmatory factor analysis and its reliability with Cronbach's alpha. The findings showed that satellite channels and online social networks have a positive effect on political ethnocentrism; but there isn’t relationship between political ethnocentrism and traditional media, religion, education, age and gender. The results showed that political ethnocentrism is increasing under the influence of satellite channels and social networks. Unlike in the past, when the traditional media moderated and controlled political ethnocentrism, neglect of this media has caused to have no effect on the Talesh ethnic. Even the religious differences hasnot been able to moderate this variable.
adel sojoodi
Abstract
Today, with the advancement in the field of communication technology, dramatic changes have taken place in the biocultural and social life of societies. Based on this, various studies and researches on media and consumerism have been conducted in Iran. The purpose of this study is to study the relationship ...
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Today, with the advancement in the field of communication technology, dramatic changes have taken place in the biocultural and social life of societies. Based on this, various studies and researches on media and consumerism have been conducted in Iran. The purpose of this study is to study the relationship between media and consumerism in Iran. This research uses meta-analysis approach and CMA2 software to review the research conducted in the field of media and consumerism during the years 2009-2019. From 94 researches in the field of consumerism, based on the results and findings, 17 researches were selected for analysis. The findings showed that the size of the effect of media on consumerism is equal to 0.307, which according to Cohen's interpretive system, this amount is considered a moderate effect. Also in this study, social groups and research locations were identified as moderating variables. According to research results among social groups, the media has a greater impact on citizens than other social groups on consumerism. Also, the influence of the media on the cities has been more than the people of Tehran in consumerism.
