Interdisciplinary Studies in Media and Culture

Exploring the expert-oriented programs of the Islamic Republic of Iran Broadcasting (IRIB) as a repository of knowledge; Identifying the key success factors of entrepreneurs participating in the Payesh TV show

Document Type : .

Authors

Amir Hossein Rahbar 1
Mohammadreza Aliabadi Farahani 2
Behrouz Mahmoudi 3

1 Assistant Professor, Faculty of Management and Accounting, Bu-Ali Sina ,University, Hamedan, Iran

2 Bachelor of Public Administration, Department of Management, Faculty of Management and Accounting, Bu-Ali Sina University, Hamadan

3 Expert/Midhco Research, Development and Innovation Center

https://doi.org/10.30465/ismc.2024.42758.2621
Abstract
Entrepreneurship is a driving force for national development, emphasized in top-level documents. Success in entrepreneurship requires knowledge and insights derived from the experiences of successful entrepreneurs. Among these, conversation-based programs in Radio and television are a relatively unexplored repository of knowledge that can be investigated to extract success factors for entrepreneurs.
The primary objective of this research is to identify the key success factors of entrepreneurs in Iran using a systematic approach based on the Grounded Theory (Strauss and Corbin). The study population consists of 51 entrepreneurs who participated in the weekly television program "Payesh" between 2013 and 2015. Data collection continued until theoretical saturation and information utility were achieved (43 interviews) . After initial coding using MAXQDA software, the key success factors for entrepreneurs emerged based on the data-driven theory as follows: Environmental conditions including family upbringing, personality characteristics, and social patterns; Contextual conditions including opportunity windows and government support; Intervening conditions including childhood and adolescent work experience, professional work experience, social capital, business ownership, specialized knowledge, and commitment to society and the nation; Entrepreneurial mindset as a central concept; Strategies including managerial skills, networking, and entrepreneurial intent that ultimately lead to entrepreneurial initiatives.

Keywords

expert-oriented program
IRIB
entrepreneur
entrepreneurship
grounded theory
Interdisciplinary Studies in Media and Culture
Volume 14, Issue 1 - Serial Number 27
Spring and Summer 2024
August 2024
Pages 335-362

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