Document Type : .

Authors

• Ali asghar Ghasemi siani ¹
• Ali Ehterami ²
• Hossein Heidari ³

¹ Kharazmi University

² Islamic Azad University

³ faculty member of ihss

Abstract

Nowadays, the media have been developed. Influence of social media has led to the defeat of the governments' monopoly. Along with raising public awareness, helping to understand social relations and discrimination, the media has increased the level of users' expectations. The purpose of this research is to investigate the impact of the media, including traditional and new media, on the political ethnocentrism of Talesh ethnic. The method is survey and the statistical population are people over 15 years. The sample size is 430 that determined by Cochran's formula. The data collection tools is a questionnaire. The validity has been confirmed with face validity and confirmatory factor analysis and its reliability with Cronbach's alpha. The findings showed that satellite channels and online social networks have a positive effect on political ethnocentrism; but there isn’t relationship between political ethnocentrism and traditional media, religion, education, age and gender. The results showed that political ethnocentrism is increasing under the influence of satellite channels and social networks. Unlike in the past, when the traditional media moderated and controlled political ethnocentrism, neglect of this media has caused to have no effect on the Talesh ethnic. Even the religious differences hasnot been able to moderate this variable.

Keywords

• political ethnocentrism
• media
• satellite Channels
• online social networking
• Talesh ethnic
• Guilan