نوع مقاله : علمی ـ پژوهشی
نویسندگان
1 دانشجوی مدیریت رسانه، واحد تهران مرکزی دانشگاه آزاد اسلامی، تهران، ایران
2 استادیار گروه مدیریت رسانه، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
3 استادیارگروه مدیریت رسانه، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
کلیدواژهها
عنوان مقاله English
نویسندگان English
One of the important components in the success of a manager is correct and effective communication in the organization. The most important tasks of managers including coordination, planning, directing, decision making, control and other tasks cannot be realized without a proper and effective communication network in the organization. Therefore, the main goal of the research was to investigate the current state of organizational communications of the provincial broadcasting networks and finally to compile a transformational model of organizational communications to reach the desired state. The present research is practical in terms of purpose, which was carried out with a qualitative approach with an exploratory design. The statistical population of this study included media management experts at the level of Mazandaran province and the country with an age of more than 40 years, an experience of more than 20 years and a doctorate and master's degree. People were selected as a statistical sample. Data analysis was done using open and axial coding, and finally, the existing pattern of Mazandaran network organizational communication was identified and the optimal state of provincial media communication was formulated. Surveys showed that "dome communication" is the most desirable media communication model of the provincial network.
کلیدواژهها English
