نوع مقاله : علمی ـ پژوهشی
نویسندگان
1 استادیار زبان و ادبیات فارسی پژوهشگاه میراث فرهنگی و گردشگری. تهران، ایران.
2 دانشیارزبان و ادبیات فارسی، گروه عمومی، حسابداری، دانشگاه سراوان، سراوان، ایران.
کلیدواژهها
عنوان مقاله English
نویسندگان English
In recent decades, television in Iran, as a pervasive medium, has played a fundamental role in shaping public culture and artistic taste. Television literary programs, especially those dedicated to Persian poetry, can promote or transform contemporary poetic trends. The aim of the present study is to analyze the role of the television program "Land of Poetry" in promoting or changing contemporary poetic styles, relying on the reception theory. This research was conducted with a qualitative approach and within the framework of the reception theory. Data were collected through content analysis of the program and in-depth interviews with a group of audiences. In the content analysis, the structure, language, poetic style, judging method, and visual and musical representation of the program were examined. Interviews were also conducted to assess the audience’s decoding and the impact of the program on their poetic taste. The results showed that the television program “Land of Poetry” encoded meaning in its various layers through the selection of poets, the competitive structure, the tone of judgment, and visual cues, and as a result, created a kind of legitimate taste in the field of contemporary poetry.
کلیدواژهها English
