Interdisciplinary Studies in Media and Culture

The Role of Television Programs in Promoting or Changing Contemporary Poetry Styles with a Reception Theory Approach

Document Type : .

Authors

daryosh zolfaghari 1
نیک پناه nikpanah 2

1 Assistant Professor of Persian Language and Literature, Research Institute of Cultural Heritage and Tourism, Tehran, Iran.

2 Associate Professor, General Department, Accounting, University of Saravan, Saravan, Iran

10.30465/ismc.2026.53211.2995
Abstract
In recent decades, television in Iran, as a pervasive medium, has played a fundamental role in shaping public culture and artistic taste. Television literary programs, especially those dedicated to Persian poetry, can promote or transform contemporary poetic trends. The aim of the present study is to analyze the role of the television program "Land of Poetry" in promoting or changing contemporary poetic styles, relying on the reception theory. This research was conducted with a qualitative approach and within the framework of the reception theory. Data were collected through content analysis of the program and in-depth interviews with a group of audiences. In the content analysis, the structure, language, poetic style, judging method, and visual and musical representation of the program were examined. Interviews were also conducted to assess the audience’s decoding and the impact of the program on their poetic taste. The results showed that the television program “Land of Poetry” encoded meaning in its various layers through the selection of poets, the competitive structure, the tone of judgment, and visual cues, and as a result, created a kind of legitimate taste in the field of contemporary poetry.

Keywords

Keywords: television
reception theory
contemporary Persian poetry
artistic taste
Land of Poetry
Subjects
Interdisciplinary Studies in Media and Culture
Volume 16, Issue 1 - Serial Number 31
1 (Spring& Summer)2026
September 2026

  • Receive Date 20 October 2025
  • Revise Date 18 April 2026
  • Accept Date 18 April 2026
  • Publish Date 23 August 2026

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