نوع مقاله : علمی ـ پژوهشی
نویسندگان
1 کارشناسی ارشد. مدیریت کسب و کار-استراتژی دانشکده مدیریت، اقتصاد و مهندسی پیشرفت دانشگاه علم و صنعت ایران
2 دکتری.استادیار. مهندسی پیشرفت دانشکده مدیریت، اقتصاد و مهندسی پیشرفت دانشگاه علم و صنعت ایران
کلیدواژه‌ها
عنوان مقاله English
نویسندگان English
The aim of this study is to identify the challenges and solutions to enhance the authority of Iranian films participating in festivals,. Using a systematic literature review method and analyzing 58 selected articles from 136 initial articles, this study has identified the challenges in seven main areas: (1) the lack of use of new technologies such as digital and online platforms that prevent Iranian films from being seen globally; (2) technical and administrative problems in the process of selecting and evaluating films that reduce the quality of film selection and limit competitive opportunities; (3) weaknesses in marketing and advertising strategies; (4) competition with prestigious global festivals that put pressure on the Fajr Film Festival and limit film competition; (5) contextual obstacles; (6) structural and management problems such as dependence on government institutions and lack of coordination between sectors that negatively affect the process of selecting and supporting films; and (7) challenges in judging, such as the lack of standardized criteria and subjective evaluations. The findings show that improving the authority of Iranian films in festivals requires a review of policies, the use of new technologies, the development of marketing strategies, and the improvement of management processes.
کلیدواژه‌ها English
