Volume 14 (2024)
Volume 12 (2021)
Volume 11 (2021)
Volume 10 (2020)
Volume 9 (2019)
Volume 8 (2018)
Volume 7 (2017)
Volume 6 (2017)
Volume 5 (2015)
Volume 4 (2014)
Volume 3 (2013)
Volume 2 (2012)
Volume 1 (2011)
Signs in the Production of Media Meaning: Photography of the Sacred Defense from the Perspective of Social Semiotics

Hamoon Mahdavi; Hossein Ardalani

Volume 13, Issue 1 , April 2023, Pages 1-32

https://doi.org/10.30465/ismc.2023.44243.2688

Abstract
  Photography as an effective media in expressing social facts and raising the level of collective consciousness has effective narrative and conceptual roles. The photographs of the Iran-Iraq war are implicit texts of discourse factors, social and cognitive components, including socio-cultural value systems. ...  Read More

Media persuasion strategies of the audience to manage water consumption

masoud jalilvand khosravi; marzie karimi

Volume 13, Issue 1 , April 2023, Pages 33-63

https://doi.org/10.30465/ismc.2023.43702.2661

Abstract
  Water is the most essential element of life, This matter has gained double importance due to the environmental crises created. we are witnessing the growing influence of media on the formation of society's culture. Therefore, it is useful to know the media and take advantage of its capacities to help ...  Read More

A Semio-semantic Analysis of Tourism Advertisements of Iran

Maryam Haji Mohammad Jafar; fatemeh seyed ebrahimi nejad; Ali Karimi Firooz Jaaie

Volume 13, Issue 1 , April 2023, Pages 65-88

https://doi.org/10.30465/ismc.2022.41738.2577

Abstract
  This paper is a research semio-semantic representation of Iran's tourism destinations and is an attempt to decipher how advertising methods challenge their competitors using semiotic analysis. For this purpose, five Iranian tourism advertising videos were examined based on the principles of semio-semantics. ...  Read More

Presenting A Trustworthy News News Media Model In Crisis Situations Using Foundational Data Theory and Structural Equation Modeling (Case Study: Covid-19 Crisis)

soodabeh hosnidokht; Seyyed mohammad Zargar; Davoud nemati anaraki; ehtesham rashidi

Volume 13, Issue 1 , April 2023, Pages 89-113

https://doi.org/10.30465/ismc.2023.44194.2687

Abstract
  News media play a very important role in the formation of public opinion in societies. Therefore, the general goal of this research is to present a trust-building news media model in the context of the Covid-19 crisis. In this research, according to the research questions and its exploratory nature, ...  Read More

Developing a media policy model with a cognitive approach in the radio and television of the Islamic Republic of Iran

seyed hamid hosseini

Volume 13, Issue 1 , April 2023, Pages 115-139

https://doi.org/10.30465/ismc.2023.42064.2592

Abstract
  Media is one of the critical factors and forces of social changes in societies. Therefore, macro-level policies should be formulated for these influential institutions to make the most of them. The cognitive approach can better explain the policy-making model by considering the role of the decision-maker, ...  Read More

Study of the capacity of ancient literature to promote social identity in radio programs

Shiva Mozhdehifar; Ali Akbar Razmjoo

Volume 13, Issue 1 , April 2023, Pages 141-171

https://doi.org/10.30465/ismc.2022.41406.2561

Abstract
  The present study seeks to answer the question of how the identity capacities of ancient literature are used in radio programs? To achieve this goal, the data-based method has been used. According to the research findings, five steps were identified for the optimal use of the identity elements of ancient ...  Read More

A sociological study of the influence of the political and social structure of the first decade of the Islamic Revolution on artistic productions (A case study of the analysis of the film Sentinel by Ebrahim Hatami Kia)

houshang zamaniazim; azam ravadrad; mahnaz ronaghi noutash

Volume 13, Issue 1 , April 2023, Pages 173-205

https://doi.org/10.30465/ismc.2023.43565.2653

Abstract
  Since a long time there has been the influence of the ruling class's tendencies on the works and achievements of different people in the societies,cinema as one of the individual and collective achievements has not been exempted from this rule. In the country of Iran, which experienced tremendous discourse ...  Read More

Sociological study of music consumption and its relationship with breaking law (Case of study: 18-35 year old youth of Bandar Abbas city)

Parnian Sarafraz; hedayat allah Nikkhah; yaser Rastegar

Volume 13, Issue 1 , April 2023, Pages 207-236

https://doi.org/10.30465/ismc.2023.42718.2617

Abstract
  The purpose of this study is to investigate the sociology of music consumption and its relationship with breaking law among citizens of Bandar Abbas. The research method is survey and the data collection tool is a researcher-made questionnaire. The research data were analyzed using SPSS and Amos Graphics ...  Read More

Digital social networks streaming by the means of spreading fake news

Mohammad Ali Shakeri; Hassan Bashir

Volume 13, Issue 1 , April 2023, Pages 237-269

https://doi.org/10.30465/ismc.2022.36785.2406

Abstract
  One of the most important factors in the impact of "digital social networks" on "culture and communication" in human societies is the special ability of these networks to "streaming" especially "fake news" in the media sphere of a society. Fake news as a media streaming product, despite its long history, ...  Read More

Identifying factors influencing the development of social marketing in the Islamic Republic of Iran Broadcasting (IRIB)

mehdi alisharifi; Nowroz hashemzehi; seyed ali rahmanzade; seyedvahid aqili

Volume 13, Issue 1 , April 2023, Pages 271-297

https://doi.org/10.30465/ismc.2023.41841.2581

Abstract
  The present research has identified the influencing factors on the development of social marketing in the Islamic Republic of Iran Broadcasting. The current research has a qualitative approach and an exploratory interview strategy. The statistical population of the research, according to its subject ...  Read More

Modeling persuasive methods of commercial advertising on Iranian television

Mohammad Ali Esalati; Nasim Majidi; mohamad dadgaran

Volume 13, Issue 1 , April 2023, Pages 299-326

https://doi.org/10.30465/ismc.2022.37874.2449

Abstract
  audience by qualitatively analyzing TV commercials and analyzing the content of in-depth interviews of advertising experts. Multi-method research method includes two methods of qualitative content analysis and in-depth interview. Business messages broadcast in 1998 and 1999 are statistical communities ...  Read More

P.S.A roles in reflecting Social Values

vida hamraz; mohammad shahbazi; Mohammad Mahdi Labibi

Volume 13, Issue 1 , April 2023, Pages 327-353

https://doi.org/10.30465/ismc.2022.14111.2528

Abstract
  Among radio programs, public service announcement or PSA are the most important means of conveying free social messages to the audience. This article aims to study the representation of social values in such acacias in Iran, based on Schwartz's "value structure" theory, identifies ten motivational dimensions ...  Read More