Document Type : .

Authors

• Shiva Mozhdehifar ¹
• Ali Akbar Razmjoo ²

¹ M.A. in Radio production, Department of Radio, Radio and Television Production Faculty, IRIB University, Tehran, Iran.

² Assistant Professor, Department of Communication Sciences, Communication and Media Faculty, IRIB University, Tehran, Iran

Abstract

The present study seeks to answer the question of how the identity capacities of ancient literature are used in radio programs? To achieve this goal, the data-based method has been used. According to the research findings, five steps were identified for the optimal use of the identity elements of ancient literature in radio programs, which are: recognizing the capacities of ancient literature, identifying the capacities of radio media to use ancient literature, method Utilization of ancient literature in radio programs, preparation of human factors and presentation of management solutions. The results indicate that in order to improve the performance of radio media to promote Islamic-Iranian social identity, it is necessary to pay more attention to the ancient literature of our country and the Broadcasting Organization of the Islamic Republic of Iran should take a more serious approach to using ancient Iranian literature in programs. Adopt and, while educating and motivating human agents, use radio media tools to promote social identity using the capacities of ancient literature.

Keywords

• Ancient Literature
• Radio Program
• Culture
• Identity
• Social Identity