Document Type : .
Authors
1 PhD student
2 radio group, faculty production, IRIBUniversity
3 Assistant Professor, Department of Communication, Faculty of Communication and Media Studies, Tehran Central Branch, Islamic Azad University
Abstract
Today Extensive efforts are being made around the world to redefine the relationship between government, society and the private institutions. Nowhere is this redefinition more necessary than new communication spaces, where new Changes, need to establish new methods of Corporate Governance in the chain of production, publication and media consumption has become important. In this study, the most important aim is to Find answers to key questions related to the role of and industry responsibility in the process of regulating and providing an accurate and scientific model for online video platform governance. To achieve the above goal, were used the Grounded Theory and interviews with policy makers, scientific experts and members of the country's virtual media managers, as well as the analysis of policy documents. results show that need to realize the public interest and implementation of the ethical, legal and social triple responsibilities through Establish an institutional mechanism and the set of strategic actions in the formulation of soft law, enforcement of motivation - based mechanisms and judgment mechanisms is based on arbitration in order to realize the content layer of the national information network (NIN) and and media Sphere development of the Islamic Republic of Iran.
Keywords
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