Document Type : .
Authors
1 PhD student in Media Management, University of Tehran
2 Associate Professor, Faculty of Management, University of Tehran
3 Professor, Faculty of Management, University of Tehran
4 Professor, Faculty of Law and Political Science, University of Tehran
Abstract
Today, the unique role of the media as an important tool for promoting development in society can not be denied. In this regard, this article describes the qualitative method based on the classical (data of the Glaser Foundation) in the form of a report on the implementation of the doctoral dissertation. In this research, classical theory (Glaser) is used because in this approach, unlike other approaches of theory based, there is a lack of theory and the researcher's preconceptions are suspended and the problem appears from the data and it is the data that They reveal the theory This research is important because by conducting this study, the existing policies of the country and the measures taken in this field will be examined and analyzed based on the opinion of experts to determine the consequences for using or not usingwomen's capabilities. The components of attitude change, popular institutions, motivation by managers, needs assessment, use of new technologies and audience research were identified and finally It can be concluded that press policy with emphasis on the human development of women should be based on the self-direction of the press in order to draw a vision of development in society.
Keywords
- دانایی فرد، حسن، الوانی،سید مهدی،آذر،عادل (1388)، روش شناسی پژوهش کیفی در مدیریت: رویکردی جامع، انتشارات صفار_اشراقی
- خانیکی،هادی (1397)، قدرت،جامعه مدنی و مطبوعات، انتشارات طرح نقد
- روشندل اربطانی، طاهر(1394)، سیاستگذاری رسانه ای، انتشارات دانشگاه تهران
- کلانتری، عبدالحسین، روشنفکر، پیام(1392)،تحلیل سیاستهای رسانه ای درایران، فصلنامه رسانه، سال24، شماره دوم
- کولایی،الهه، حافظیان، محمدحسین(1385)،نقش زنان درتوسعه کشورهای اسلامی، انتشارات دانشگاه تهران
- فراستخواه، مقصود (1396)، روش تحقیق کیفی در علوم اجتماعی با تاکید بر نظریه برپایه قانون اساسی جمهوری اسلامی ایران
- مامسن، جنت(1387)، جنسیت وتوسعه، ترجمه: زهره فنی، انتشارات دانشگاه تهران
- مظفری،افسانه(1394)، نقش رسانه‌های جمعی درتوسعه پایدار با رویکرد توانمندسازی زنان، مجله مطالعات توسعه اجتماعی ایران، سال7،شماره سوم
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