Document Type : .

Authors

• naser golmohammadi
• abdoreza salehi

Master of Television Production, Sada-e Sima University

Abstract

Animation is nowadays known as a powerful medium and a very profitable source in every big country, and has been able to evolve through this past decade. In Iran the production of TV animation hasn’t been able to establish itself as on Industry.
The aim of this research was to express the industrial problems in the production of TV animation and to provide a good solution for the problems.
In this article the weak points of production economy of TV animation in our country has been expressed through Interviews with the cast and crew of different projects in this area. The effect of the governmental system of production and the domination of production led by the national TV has been looked at. Different production stages of two different Animation series (both very popular) of “the simpsons” and “shekarestan” have been compared together. This kind of media faces many obstacles and problems, and (RPCA Pictures) has tried to use the production stages of a successful TV animation such as “the simpsons” to overcome the problems facing production and enter the professional business of TV animation with the release of “shekarestan”. They have also tried to make a move from being only artistic and trying to enter the international market and to be successful economically and industrially.

Keywords

• Market of Animation
• Merchandize
• Shekarestan
• Television Animation
• the Simpsons