Document Type : .

Authors

• masumeh esmailnejad ¹
• abbas abbaspour ²
• Ali akbar Farhangi ³
• mohammad soltanifar ³

¹ PHD Candidate of media management, Science and Research Branch,Islamic Azad University,Tehran,Iran.

² Departemant of management, Allame Tabatabai University, Tehran, Iran. Corresponding Author

³ Department of media management, Science and Research Branch,Islamic Azad University,Tehran,Iran.

Abstract

Today, media is the inseparable part of our life and play a fundamental role in convincing the audience in political decisions. BBC Persian is a part of complicated international media’s organization that guide public tastes. It is the oldest medium in the world and at the same time uses the results of media-related sciences to persuade the audience. Communication policy is a Collection of principles and norms for the strategic behavior of communication systems. This survey is based on qualitative and Critical Discourse Analysis and the text is as an analysis unit; and the collected data is described, interpreted, and explained through Fairclough method. Based on the findings of research, the communication policies are divided into three categories: Massive communication policies (the whole BBC complex), such as transparency, Impartiality and on time correct announcement. Media’ communication policy such as BBC's Persian strategies to build the program, In Iran, during the election. Editorial communication policies, such as various media-making techniques.

Keywords

• Communication Policy
• Critical Discourse Analysis
• Election
• Media