Document Type : .
Authors
1 Assistant Professor, Department of Information Science and Epistemology, Payame Noor University, Tehran, Iran
2 Assistant Professor, of Asian Center for cultural documents, institute for humanities and cultural studies.
3 PhD student in Information Science, Payame Noor University, Tehran, Iran. Expert in charge of the Central Library of the Institute of Humanities and Cultural Studies. (Responsible author)
Abstract
In addition to providing many of the cultural and social needs of its members, new libraries provide a platform for users to take advantage of computer facilities and quick access to cyberspace. Recently, the library seems to be a kind of media and communication space in which some communication theories can be considered current and current. One of these communication theories is persuasion. Persuasion or transcendental communication is one of the most important topics in media and human communication, which in general is the basic and ultimate goal of all types of communication behaviors. This article seeks to trace the components of the library from this perspective and answer the key question of how the relationship between media persuasion and the library is made possible and how one can persuade the media in the field of information science and the field of information science. He studied science. In this research, which has been done by the method of describing, explaining and analyzing information, it is determined that media persuasion is used both in using the semantic theory of information, in the stage of formation and encryption, and in the stage of receiving messages.
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