Document Type : .

Authors

• alireza dabbagh ¹
• seyyed mohammad dadgaran ²
• seyyd vahid aqili ³

¹ Azad islami university Tehran,faculity communication & media studies

² communication & media studies faculity,azad university,tehran

³ Azad islamic university,tehran,faculity communication & media studies

Abstract

Social networks have created a new platform for Iranian social interaction and participation in various issues and events. This study was conducted to quantify the content of users' engagement on the Instagram page of three famous figures active in participation in earthquake in Kermanshah.
Among the various pages of the celebrities Instagram, Ali Daei's personal page as an athlete, Narges Kalbasi as a social cultural activist, and Sadegh Zibaklam as an academic politician were studied from 22 November 2017 to26 March 2018, and The interaction rate of each page user was calculated and compared using the Instagram Owner Company formula.
The results of this study showed that users on Instagram pages of all three celebrities had the highest expected interaction rate in material and spiritual participation to assist earthquakes. And the popularity of celebrities, more than their constant physical presence in earthquake-stricken areas, has had a greater impact on cyber users' interaction. Based on the theory of interaction with the Mirowitz approach, it can be said that the followers of all three celebrity pages have created a new network to assist earthquake victims in a non-governmental structure by interacting with them and creating a special community.

Keywords

• "social networks"
• "instagram"
• "interaction or engegement rate"
• "Kermanshah earthquake"