Document Type : .
Authors
1 Assistant Professor, Department of Social Communication Sciences, Islamic Azad University, Tehran East Branch
2 MSc student of social communication science
3 PhD in Media Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
Abstract
This research studies the influence of using mass media(TV.Radio and press)on awareness of civilrights among the residents of Tehran.To achieve this aim,the viewpoint of theorists like lerner,Rodgers,cotz and,… has used. The independent variants in this research includes the using of massmedia, the amounts of satisfaction with training programs,trust to deomestic media. In this research,the surveying and questionnaire technique has been used for collecting data among the repliers. The research statistic society includes of the people with 18years old and above in Tehran. The typical society is 400ones that have been selected inmultistage clustering sampling. The data of the research had analyzed by SPSS software,that the results are as follows:
Media because of different reasons, including lack of satisfaction and trust of the audience , have a marginal role in training civil rights to citizens, so teaching resource in the field of civilrights in Tehran, are not local media,and it should be somewhere else, such as schools, universities, foreign media and environmental media (eg, billboards, graffiti, etc.) and interpersonal communications.In other words, the mass media have not a significant influence on civilrights knowledge in Tehran,and this role must been reviewed and strengthened.
It should be noted that the higher age and education of people cause to higher awareness of civilrights,but there is not any meaningful relationship between gender and the place of born with the awareness of civilrights, among the people of Tehran
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