Document Type : .

Authors

• Hassan Bashir ¹
• Ahmad Kuhi ²

¹ Associate Professor in Communication and Religion, Imam Sadiq University

² M.A. Student in Media Management, University of Tehran

Abstract

Combining media formats and integrate them in digital formats; media convergence has created major changes in the media industry. This article looks at the definitions of the media convergence by professionals, and introduces the theory of "convergence culture" as a theory of what the new media is? New media culture in the three categories of mobility, participation and identity, has changed the audience. This study enumerates a variety of new activities by TV audiences in the age of convergence and introduces the TV in the age, “participate TV”. The question is whether television a “new media” is? At the result, television is evolving media that its new plat-forms are counted new media. Television must be able to interact with new media such as th Internet and social networks to survive and grow in the era of convergence and rise and increase the audience control of the flow of media.

Keywords

• television
• media convergence
• convergence culture
• Audience
• Digitalization
• New Media
• participatory culture