Document Type : .

Authors

1 Assistant Professor in State Management, University of Tehran

2 M.A. in Media Management, University of Tehran

Abstract

Social media is a title that in recent years refers to the collection sites and tools in the virtual spaces that created by new media such as communication networks, Internet and mobile, is born and have grown. Through social media, social networks have grown substantially in recent years and have been able to attract audience’s worldwide scale and heterogeneity. Despite being some of the most important social networks Filter in Iran, the evidence shows that users are entering into these networks are exponentially. The main focus of research on “Facebook " as a social network that command large audiences and develop a questionnaire survey research method to examine the research hypotheses, to analyze factors influencing attitudes among students at public universities in this network. Data analysis showed that the active audience and confidence in local news media and there is the tendency to Facebook. Although relationship between political orientation and the tendency to Facebook wasn’t confirmed in this study.

Keywords