Conditions and processes affecting the use of political entertaining programs among young audiences

Moazen, Kazem; Forghani, Mohamad Mehdi

doi:10.30465/ismc.2019.4178

Conditions and processes affecting the use of political entertaining programs among young audiences

Document Type : .

Authors

kazem moazen ¹

mohamad mehdi forghani ²

¹ Doctor of Communication Sciences, Allameh Tabataba'i University

² Associate Professor and Head of the Department of Communication Sciences, Allameh Tabataba'i University

https://doi.org/10.30465/ismc.2019.4178

Abstract

The purpose of this paper is to find out the extent of realizing some of the theoretical issues and concerns about integrating politics and entertainment in political programs in Farsi-language television. Using the three concepts of "infotainment", "politainment" and "soft news" and the two theories of "cultivation" and "use and satisfaction", the researcher achieved the conceptual and theoretical model and analyse young audiences of These programs in Tehran in terms of consumption, demographic characteristics, interest in politics, consumption incentives, how to track, use alternative sources of news and information, political participation, and political tendency. Part of the most important research results show that political entertainment programs are mostly seen directly on TV, and broadcasts from domestic television are more popular. "Notification of events and news" and "Entertainment and spending leisure time" have been the most important motivations for the audience to watch these programs. The amount of political entertainment utilization is directly linked to the use of alternative sources of news and information.

Keywords

infotainment

politainment

manoto

voa

irib

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