Document Type : .

Authors

• Mohammad Taghi Iman ¹
• Ahmad KalatehSadati ²

¹ , PhD of Sociology. Health Policy Research Center, Shiraz University of Medical Sciences, Shiraz, Iran

² , Assistant Professor of Sociology, Shiraz University, Shiraz, Iran

Abstract

This study sought to explore the paradigmatic model of relationship between the youth and media in Shiraz. To this end, we focused on a group research whose analysis is based on grounded theory models. Results of the explored concepts showed that the youth: have high creativity and low rationality; their idea is pattern acceptor and critical; their view to domestic media is with mistrust, they believe domestic media are purposefully selective and so they've got more trust to foreign media. The leisure time is managed by the youth which is highly affected with cyberspace. They focus more on modern media than the traditional. They believe that domestic media malfunctions with specific orientation and emotional terms.
Media in our country needs to consider the quality of its interaction with the youth lifestyle as its biggest portion of audience. It should also consider the vast social changes and formation of the new social-networks.

Keywords

• youth
• Media
• paradigmatic model
• identity
• Function
• Relation