Interdisciplinary Studies in Media and Culture

**Analysis of Hidden Cultural Patterns (Cultural Structures) in the Discourse of Saudi Users on the X Platform: An Approach Based on Abdullah Al-Ghadhami’s Theory**

Articles in Press

Document Type : .

Author

maryam hashemi

.

10.30465/ismc.2026.54870.3063
Abstract
This study aims to analyze the hidden cultural patterns embedded in the discourse of Saudi users on the X social network regarding the cultural identity of Saudi Arabia, drawing upon Abdullah Al-Ghadhami’s theory of cultural criticism. The main objective of the research is to identify the cultural patterns as well as the underlying semantic and ideological layers involved in the representation of cultural identity within the digital sphere. Adopting a qualitative approach and employing Critical Discourse Analysis (CDA), the study analyzes data collected through purposive sampling from posts published by Saudi users on X. The findings indicate that users’ discourse is organized around four major cultural patterns: the redefinition of tradition within the framework of modernity, the legitimization of social change, the strengthening of cultural nationalism, and the representation of cultural soft power. These patterns reveal that Saudi users participate in the reproduction and re-signification of cultural identity and the construction of new narratives of national identity through the simultaneous representation of tradition and modernity.

Keywords

Keywords: Culture
Identity
Saudi Arabia
Subjects
Interdisciplinary Studies in Media and Culture

Articles in Press, Accepted Manuscript
Available Online from 19 September 2026

  • Receive Date 17 June 2026
  • Revise Date 11 August 2026
  • Accept Date 12 September 2026
  • Publish Date 19 September 2026

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