Interdisciplinary Studies in Media and Culture

Challenges and Solutions for Enhancing the Authority of Iranian Films in the Fajr Film Festival: A Systematic Literature Review

Document Type : .

Authors

ali saeida 1
mahdi abdolhamid 2
mohammad abdolhosseinzadeh 2

1 MSc Student .Mba. School of Management,Economics and Progress Engineering,Iran University of Science and Technology, Tehran, Iran

2 Assistant Professor, School of Management,Economics and Progress Engineering,Iran University of Science and Technology, Tehran, Iran

10.30465/ismc.2025.51994.2960
Abstract
The aim of this study is to identify the challenges and solutions to enhance the authority of Iranian films participating in festivals,. Using a systematic literature review method and analyzing 58 selected articles from 136 initial articles, this study has identified the challenges in seven main areas: (1) the lack of use of new technologies such as digital and online platforms that prevent Iranian films from being seen globally; (2) technical and administrative problems in the process of selecting and evaluating films that reduce the quality of film selection and limit competitive opportunities; (3) weaknesses in marketing and advertising strategies; (4) competition with prestigious global festivals that put pressure on the Fajr Film Festival and limit film competition; (5) contextual obstacles; (6) structural and management problems such as dependence on government institutions and lack of coordination between sectors that negatively affect the process of selecting and supporting films; and (7) challenges in judging, such as the lack of standardized criteria and subjective evaluations. The findings show that improving the authority of Iranian films in festivals requires a review of policies, the use of new technologies, the development of marketing strategies, and the improvement of management processes.

Keywords

Film authority
cultural branding
Iranian festival
cultural diplomacy
Fajr Film Festival
Interdisciplinary Studies in Media and Culture
Volume 15, Issue 2 - Serial Number 30
Autumn and Winter 2025-2026
March 2026

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