Interdisciplinary Studies in Media and Culture

The Impact of Advertising Techniques on Public Opinion: A Case Study of Election Campaigns in the Islamic Republic of Iran

Document Type : .

Authors

Asghar Bayat 1
Ali Erfanifaa 2

1 PhD in Political Science, Islamic Azad University, Shahreza Branch, Isfahan, Iran

2 PhD in Strategic Management, National Defense and Strategic Research University, Tehran, Iran

10.30465/ismc.2025.50895.2921
Abstract
This article examines the impact of electoral advertising on the political decision-making process in the Islamic Republic of Iran. The main research question analyzes the various advertising techniques employed throughout Iranian electoral history and their impact on public opinion and election results. The central question is: How were advertising techniques used in the 2021 Iranian presidential election, and what impact did they have on public opinion? The research methodology combines qualitative and quantitative methods, including content analysis of advertisements, interviews with experts and voters, and standardized questionnaires. The results indicate that advertising techniques, as a powerful tool, can positively and negatively influence public perceptions and election outcomes. It is recommended that electoral advertising laws be reviewed and that new technologies be used to improve communication with voters.

Keywords

Election advertising
public opinion
advertising techniques
political decision-making
advertising
influencing voters

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