Document Type : .

Author

Associate Professor of the Department of Economics, Naragh Branch, Islamic Azad University, Naragh, Iran

10.30465/ismc.2025.49079.2866

Abstract

purpose:The present study was considered with the aim of investigating the moderating role of using enterprise social media use in work engagement. Therefore, relying on the job demand-resources (JD-R) model, a research model was created to examine the moderating role of the use of work and non-work enterprise social media in the relationship between work stressors (challenge stressors and Hindrance stressors) and work engagement.
Methodology:Based on the job demand-resources (JD-R) model, a research model was created to examine the moderating role of the use of work and non-work organizational social media in the relationship between work stressors (challenge stressors and inhibitory stressors) and job attachment.The research model was tested by using 420 valid responses collected through an online questionnaire in science-based companies in Sheikh Bahai Science and Technology Park, Isfahan.
Findings:The results showed:challenge stressors are positively associated with work engagement while hindrance stressors are negatively associated withwork engagement. also the relationship between challenge stressors and work engagement exhibitsa U-shaped effect under the moderation of work-related ESM use but shows an inverted U-shaped effect under the moderation of nonwork-related ESM use.
Conclusion:Hindrance-stressed employees may need a relatively higher level of nonwork-related ESM use than challenge-stressed employees to achieve optimal work engagement.

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