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Abstract
The communication technology revolution has brought profound changes to human lifestyles, work, and communication. Instagram, by altering the traditional production chain and implementing digital governance, have had significant social and political impacts, weakening the power of national governments and cultural identities. This study examines how Instagram influences social, cultural, and governance structures of governments, as well as promotes the goals of the 2030 agenda. The research utilizes a descriptive-analytical method and draws on various sources, including official Meta and Instagram documents.
The framework of the study indicates that internet platforms, in competition with governments and companies, aim to disrupt the competitive value chain. instagram change the production structure, which markets have created based on the power of modern governments. By creating producer and consumer counterparts and establishing new governance practices, they reduce the power of governments and form new production chains. In this regard, Instagram, by breaking the competitive value chain previously controlled by governments, has been able to impose its own norms and policies on users. The findings suggest that these policies align with the implementation of the 2030 agenda, creating significant challenges for national governments and cultural identities, which require precise responses and policymaking to preserve these elements.
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