Document Type : .
Author
Assistant Professor, Department of Management, Turan Non-Governmental Higher Education Institute, Damghan, Semnan, Iran
Abstract
This study investigates the role of culture and media in reconstructing political discourses in the Middle East, with a particular emphasis on the geopolitics of the Islamic Republic of Iran. The central issue of the research is how regional powers—especially Iran—utilize cultural and media tools to represent themselves and undermine rival discourses. The core question explored is: how do culture and media contribute to the construction, reinforcement, or transformation of political discourses in the Middle East, and how has Iran employed these capacities to strengthen its regional position? The hypothesis posits that Iran, by relying on cultural-identity components and strategically utilizing aligned media outlets, has managed to reproduce a distinct discourse centered on resistance, independence, and justice—serving as a tool of soft power projection across the region. Adopting an interpretive approach and a qualitative methodology, this research uses thematic discourse analysis to examine the content of 30 selected media outlets (15 aligned with Iran and 15 opposing or neutral), including networks such as Press TV, Al-Alam, Al-Arabiya, Al-Jazeera, BBC, and Sky News, within the time frame of 2011 to 2025.
Keywords
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