Mansour Mansour Sheikholeslami-Kondulos; Alimohammad Mazidi-sharfabadi; SeyedAlireza Afshani
Abstract
Today, in order to prevent customers from turning to other banks, bank managers should, more than ever, seek to understand the needs and desires of customers in order to be able to identify their needs and meet them. Take steps and establish long-term relations with them. Therefore, the current research ...
Read More
Today, in order to prevent customers from turning to other banks, bank managers should, more than ever, seek to understand the needs and desires of customers in order to be able to identify their needs and meet them. Take steps and establish long-term relations with them. Therefore, the current research was carried out with the aim of knowing the important components in retaining the top customers of Sina Bank and in the framework of the qualitative approach and the Grounded theory strategy. Also, data was collected through 31 semi-structured interviews in Tehran. The results were presented in four main categories (customer-oriented strategy, new ideas and services, comprehensive and effective customer-oriented communication and customer knowledge management) and the core category (customer relationship management). The findings of the research showed that customer relationship management integrates processes and all business activities around the customer in order to create and maintain long-term and profitable relationships with customers. Also, customer relationship management is considered as a necessity in Sina Bank, and the effective use and implementation of this technology can increase customer satisfaction, loyalty and attraction, and as a result, investment and improvement of the bank's performance.
Amir Hossein Rahbar; Mohammadreza Aliabadi Farahani; Behrouz Mahmoudi
Abstract
Entrepreneurship is a driving force for national development, emphasized in top-level documents. Success in entrepreneurship requires knowledge and insights derived from the experiences of successful entrepreneurs. Among these, conversation-based programs in Radio and television are a relatively unexplored ...
Read More
Entrepreneurship is a driving force for national development, emphasized in top-level documents. Success in entrepreneurship requires knowledge and insights derived from the experiences of successful entrepreneurs. Among these, conversation-based programs in Radio and television are a relatively unexplored repository of knowledge that can be investigated to extract success factors for entrepreneurs. The primary objective of this research is to identify the key success factors of entrepreneurs in Iran using a systematic approach based on the Grounded Theory (Strauss and Corbin). The study population consists of 51 entrepreneurs who participated in the weekly television program "Payesh" between 2013 and 2015. Data collection continued until theoretical saturation and information utility were achieved (43 interviews) . After initial coding using MAXQDA software, the key success factors for entrepreneurs emerged based on the data-driven theory as follows: Environmental conditions including family upbringing, personality characteristics, and social patterns; Contextual conditions including opportunity windows and government support; Intervening conditions including childhood and adolescent work experience, professional work experience, social capital, business ownership, specialized knowledge, and commitment to society and the nation; Entrepreneurial mindset as a central concept; Strategies including managerial skills, networking, and entrepreneurial intent that ultimately lead to entrepreneurial initiatives.
Mahmod Moradi; Majid Zargham Hejebi; Hassan Mirzahosini
Abstract
The purpose of the current research was to analyze the effects of parenting style and adherence to religious beliefs of families on the individual, social and academic characteristics of students, considering the mediating role of the media. This research is descriptive of the correlation (regression) ...
Read More
The purpose of the current research was to analyze the effects of parenting style and adherence to religious beliefs of families on the individual, social and academic characteristics of students, considering the mediating role of the media. This research is descriptive of the correlation (regression) type in terms of its purpose, application and method. The statistical population of this research includes all the students of the second year of high school in Qom in the academic year 2018-2019 (about 15 thousand male and female students). The statistical sample of the research includes 375 students (according to Morgan's table) who were randomly selected and examined. Research tools include Baumrind's parenting styles questionnaire (2010), religious beliefs questionnaire (2019), neo personality characteristics questionnaire designed by McCree and Costa (2012), Vineland social development scale, Pham and Taylor's academic performance questionnaire (1999) and researcher-made questionnaire. It was the use of mass media. The results of the present research showed that at the level of 0.99, parenting styles and adherence to the religious beliefs of families and the media have an effect on the individual, social and academic characteristics of students, and considering that the values obtained from the Sobel test are more than is 1.96.
alireza samiee esfahani; Ehsan Jafari; mahin siamansouri
Abstract
AbstractThe media in general and in recent years the virtual space has been significantly exploited by Salafi Jihadi-Takfiri movements. These extremist groups, due to their high pragmatism regarding the surrounding realities, have always used the most up-to-date media and artistic methods to spread their ...
Read More
AbstractThe media in general and in recent years the virtual space has been significantly exploited by Salafi Jihadi-Takfiri movements. These extremist groups, due to their high pragmatism regarding the surrounding realities, have always used the most up-to-date media and artistic methods to spread their message globally. The present study, with a comparative look at the role of media and cyberspace in disseminating the discourse of the three generations of Salafi Jihadi-Takfiri groups, seeks to answer the main question of how the three generations of Salafi Jihadi-Takfiri groups use the media and cyberspace to disseminate their discourse. Have you used them to make selfie subjects? The findings of the research show that the use of the media in the first and second generation is much less than the third generation, and ISIS, as the third generation of Salafi Jihadi-Takfiri group, has been more successful in using the media and virtual space than its counterparts. . The effectiveness of these media for this group has been as a "weapon" in "asymmetrical battles" and in line with propaganda to spread the basics of the Salafi Jihadi Takfiri discourse, invitation to the war fronts and recruiting members to carry out suicide operations
Fatemeh Bonyadi; Hadi Khaniki; Zarrin Zardar
Abstract
Trust in science is an indispensable condition for its crucial role in society. In an environment where the relationship between the scientific community and the general public has traditionally been mediated by the media، trust in science has always been influenced by this mediation. Recent shifts ...
Read More
Trust in science is an indispensable condition for its crucial role in society. In an environment where the relationship between the scientific community and the general public has traditionally been mediated by the media، trust in science has always been influenced by this mediation. Recent shifts in media landscapes have fundamentally altered the space of science communication، giving rise to a new type of science communication as science communication 2.0. Since these changes can have significant implications for stakeholders in the scientific community and society، understanding its dimensions becomes crucial. Therefore، this article seeks to answer the question، "How does mediated trust in science change in the new ecology of science communication in an emerging digital society?" In response to this question، we delve into the explanation of the new mediation in trust in science due to the coexistence of dominant models of science communication and science communication 1.0 and 2.0، proposing a conceptual model to elucidate the role of science communication in mediated trust in science in the new ecology. Finally، we will address "the content collapse، polarization push، Collaborative filtering، confirmation bias، and echo chambers" as new challenges that mediated trust in science faces in this new environment.
alireza zareshahrabadi; Hassan Bashir
Abstract
AbstractThe performance of media organizations is affected by the quality of the content they create, and the act of creating content, which is a basic activity in the media production process, requires creativity. Due to the non-standard nature of media products in the long term and the high demand ...
Read More
AbstractThe performance of media organizations is affected by the quality of the content they create, and the act of creating content, which is a basic activity in the media production process, requires creativity. Due to the non-standard nature of media products in the long term and the high demand of consumers for new products, creativity in media organizations is considered a vital strategic resource.This research claims that one of the most efficient strategies in the field of this media competition is the use of creativity and innovation in various organizational, management, production and content areas. Creativity and innovation is a strategic resource for media organizations in critical situations.In other words, nowadays creativity and innovation and its management is a strategic need for media organizations. These organizations need a special mechanism to be able to creatively manage creativity.This research has been conducted with a qualitative approach and using the theme network method by theme analysis in 3 overarching themes, 16 organizing themes and 127 basic themes from 12 interviews with experts and key informants, and based on the theories of creative media industries, innovation in Organizations, knowledge management, content production, communications, media capability and creative economy,
Ali Asghar Niknazar; Abdolreza Shahmohammadi Salmani; hassan darzban rostami
Abstract
One of the important components in the success of a manager is correct and effective communication in the organization. The most important tasks of managers including coordination, planning, directing, decision making, control and other tasks cannot be realized without a proper and effective communication ...
Read More
One of the important components in the success of a manager is correct and effective communication in the organization. The most important tasks of managers including coordination, planning, directing, decision making, control and other tasks cannot be realized without a proper and effective communication network in the organization. Therefore, the main goal of the research was to investigate the current state of organizational communications of the provincial broadcasting networks and finally to compile a transformational model of organizational communications to reach the desired state. The present research is practical in terms of purpose, which was carried out with a qualitative approach with an exploratory design. The statistical population of this study included media management experts at the level of Mazandaran province and the country with an age of more than 40 years, an experience of more than 20 years and a doctorate and master's degree. People were selected as a statistical sample. Data analysis was done using open and axial coding, and finally, the existing pattern of Mazandaran network organizational communication was identified and the optimal state of provincial media communication was formulated. Surveys showed that "dome communication" is the most desirable media communication model of the provincial network.
Ali asghar Ghasemi siani; Ali Ehterami; Hossein Heidari
Abstract
Nowadays, the media have been developed. Influence of social media has led to the defeat of the governments' monopoly. Along with raising public awareness, helping to understand social relations and discrimination, the media has increased the level of users' expectations. The purpose of this research ...
Read More
Nowadays, the media have been developed. Influence of social media has led to the defeat of the governments' monopoly. Along with raising public awareness, helping to understand social relations and discrimination, the media has increased the level of users' expectations. The purpose of this research is to investigate the impact of the media, including traditional and new media, on the political ethnocentrism of Talesh ethnic. The method is survey and the statistical population are people over 15 years. The sample size is 430 that determined by Cochran's formula. The data collection tools is a questionnaire. The validity has been confirmed with face validity and confirmatory factor analysis and its reliability with Cronbach's alpha. The findings showed that satellite channels and online social networks have a positive effect on political ethnocentrism; but there isn’t relationship between political ethnocentrism and traditional media, religion, education, age and gender. The results showed that political ethnocentrism is increasing under the influence of satellite channels and social networks. Unlike in the past, when the traditional media moderated and controlled political ethnocentrism, neglect of this media has caused to have no effect on the Talesh ethnic. Even the religious differences hasnot been able to moderate this variable.
)
