rafigh hasani; delnia abdi
Abstract
The aim of this study was to qualitatively analyze the content of the book Secondary Media Thinking and Literacy from the perspective of considering the dimensions of media literacy. The present study was a content analysis and in order to investigate the issue of media literacy in the textbook of thinking ...
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The aim of this study was to qualitatively analyze the content of the book Secondary Media Thinking and Literacy from the perspective of considering the dimensions of media literacy. The present study was a content analysis and in order to investigate the issue of media literacy in the textbook of thinking and media literacy in the second year of high school, analysis units were used in terms of their level of media literacy components. The results of the analysis of the book Media Thinking and Literacy showed that the most attention was paid to the component of personal competencies and the least attention was paid to social competence. Among the indicators of personal competence, respectively, are the components of user behavior; Knowledge of the media and media regulations and the component of understanding media content and its function were given the most attention. Also among the indicators of technical skill component, active and balanced use of media; Advanced use of the Internet and computer and Internet skills received the most attention. Among the social competency component index, better attention was paid to the content production component and very little attention was paid to social relations and citizen participation.
Naser Bahonar; Ramin Chaboki Darzabi
Volume 3, Issue 2 , February 2014, , Pages 1-26
Abstract
With the development of media, the world entered a new phase in which media not only continued its increasing growth in terms of both technology and variety, but as a whole it turned into one of the central components of human societies. Over the past two decades, many thinkers in the field of communication ...
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With the development of media, the world entered a new phase in which media not only continued its increasing growth in terms of both technology and variety, but as a whole it turned into one of the central components of human societies. Over the past two decades, many thinkers in the field of communication have focused on media literacy as a key element whose public promotion can prevent many negative effects of media, increase the range of audience access to media, and turn the audience themselves into producers of communicative messages. Defined as a science whose aim is to regulate the relationship between the audience and media based on internalized norms, media literacy is a crucial factor to be considered when formulating a country’s media policy. Several models have been proposed for formulating media policies, among which the model developed by the European Commission is among the most comprehensive ones. The model is comprised of four components of media literacy, including access, use, critical understanding and communicative production. The present study employed the EC model in a documentary and analytical research methodology to examine components of media literacy in three important cultural and educational organizations in Iran: the Ministry of Culture and Islamic Guidance, the Ministry of Education, and the Artistic-Cultural Organization of Tehran Municipality. Results from the analysis of documents from the Ministry of Education revealed that the main focus was on use and on critical understanding, and that no policy was formulated for promoting communicative production. In the Ministry of Culture and Islamic Guidance, policy documents only addressed digital media and there were no policies developed for other type of media, including print and electronic media.
