عنوان مقاله [English]
One of the important factors in attracting audiences to a TV program is the program titles because the first encounter of the audience with a program is its title. There are many factors involved in choosing the appropriate title for programs, which can be identified and classified in terms of linguistics. Dor (2003) considers intertextuality as the most important element of meaning appropriateness, and Ifantidou (2008) regards the salience element as the most important factor in making an appropriate title. By examining the titles of the Islamic Republic of Iran Broadcasting Programs (IRIB) during a six-month period, it is evident that Iranian programmers have focused on the salience element and have not paid much attention to the intertextuality of the chosen titles.