عنوان مقاله [English]
Media management is a new research field in the world. In our country, this discipline is new-fangled and thus not all the dimensions are reviewed yet. Unfortunately, this scientific discipline is strongly under the influence of management in industrial organizations while there are essential differences between them. Therefore, one primary theoretical and applied measure is understanding the essential difference between media and industrial organizations so that media managers and researchers apart from this verbal similarity which roots in their reality as organization, concern their differences as well. A better understanding of media management and its reality will result in better management of this kind of organization. This article therefore is an attempt to describe media organization characters and its differences with industrial organization.