Document Type : .
Authors
1 PhD student, Department of Social Communication Sciences, Tehran East Branch, Islamic Azad University, Tehran, Iran.
2 Member of Hayat Al-Ilmi, Group of Communications, East Tehran University, Islamic Azad Daneshgah, Tehran, Iran.
3 Member of Hayat Alami, Group of Social Sciences, East Tehran University, Islamic Azad Daneshgah, Tehran, Iran.
Abstract
The psychological effectiveness of covid-19 in social networks with an approach to media literacy is a qualitative analytical grand theory that explores the inner layers of users during the covid-19 pandemic quarantine.The aim of identifying the impact of media literacy [media consumption regime,content understanding,hidden goals,conscious selection,critical view and message analysis] on psychological effectiveness [anxiety,obsession,self-illness and fatigue of Covid-19] was to determine whether social networks cause psychological effectiveness.be?In this regard,in the in-depth interview and data entry into the AtlasTI software,open coding was first performed,then they were placed in the form of central categories,and because some open codes did not fit in the form of positive psychological effectiveness,re-coding was done and positive effectiveness was placed in the form of new central categories.In this way,according to the media consumption regime of users to use social networks during the quarantine of the deadly disease Covid-19 as a means of interpersonal communication instead of face-to-face interactions,therefore,the categories of hidden goals of the message.conscious selection of the message,critical look at the message and analysis The message did not have the necessary meaning,and at the same time,the positive impact, including the reduction of anxiety,empathy,sense of belonging,mental discharge,intellectual sharing,and consolation,was preferred over the aspect of negative psychological impact.
Keywords
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