Document Type : .
Author
Payam Noor University assistant professor, Tehran, Iran
Abstract
The emergence of digital media has led to the growth of the phenomenon called social media influencers in the last decade, which has attracted a lot of attention in academic environments and legislative levels. The current article is based on the descriptive-analytical method in search of an answer to the question, what legal requirements should be provided for the regulation of this new type of work so that they can be regulated in some way? In other words, what legal restrictions can be applied to advertising through influencers to ensure that the rights of consumers and users and the public in general are protected? The necessity of regulation in this field requires the examination of recent developments in the field of relevant laws and regulations, in this article, while dealing with the concept of influencer, the best methods and methods regarding the regulation of social media influencers, especially in the field of advertising It is offered in different countries. The results indicate that despite some regulations and codes of ethics to regulate issues related to influencers in the field of advertising, the existing legal systems in this regard still have a long way to go, because the issues related to
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