Mohammad Ali Esalati; Nasim Majidi; mohamad dadgaran
Abstract
audience by qualitatively analyzing TV commercials and analyzing the content of in-depth interviews of advertising experts. Multi-method research method includes two methods of qualitative content analysis and in-depth interview. Business messages broadcast in 1998 and 1999 are statistical communities ...
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audience by qualitatively analyzing TV commercials and analyzing the content of in-depth interviews of advertising experts. Multi-method research method includes two methods of qualitative content analysis and in-depth interview. Business messages broadcast in 1998 and 1999 are statistical communities for qualitative analysis. The sample size was 106 teasers. The statistical community for in-depth interviews are business advertising experts. The number of interviews conducted is seven. The method of measurement was the analysis of teasers as available documentsAnd the technique of recording data is obtained from the text, images and sound of advertisements. The method of measurement in interviews is interview analysis and the technique of recording data was reverse questionnaire design. Sampling method in content analysis was random sampling and in-depth interview was snowball method. The results show that TV commercials use 50 general persuasive methods and 58 partial persuasive methods.
Bashir Motamedi; Mahdi Montazer Ghaem; Asghar Fahimifar; Abdollah Bicheranlou
Abstract
One of the concerns of religion and media domain is the question of the relation between religion basedOne of the concerns of religion and media domain is the question of the relation between religion based on discourse, image and visual media. In this article while reviewing the theoretical literature ...
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One of the concerns of religion and media domain is the question of the relation between religion basedOne of the concerns of religion and media domain is the question of the relation between religion based on discourse, image and visual media. In this article while reviewing the theoretical literature among religious programs ‘Lesson form the Quran’ by Hojjatul-Islam Qarati which is broadcast about 40 years was reviewed and sought to respond this question ‘what changes have the religious images undergone during these years and has it leaded to better presentation of the religion? The methodology of this study is semiotic which was accessed by emphasizing 5 items:’ Clothing, age and sex’, ‘non-verbal communication’, ‘movement’ ‘color and light. Samples were selected randomly, 10 selected programs were selected within years 1972-2009. Semiotic implies that firstly these programs has been gradually were placed at the position of governmental religion, secondly communication has been one-sided and vertical and thirdly by focusing on the religious type of those who are present in the programs has ignored cultural diversity of the society.
seyed mohammad hoseini masom; seyede toktam hoseini
Abstract
An interesting aspect of sociolinguist investigations is the variation of the codes of conduct that different linguistic communities apply in their use of unfavorable or vulgar words when they talk about certain topics. The present study seeks to compare the usage of verbal taboos in the lectures delivered ...
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An interesting aspect of sociolinguist investigations is the variation of the codes of conduct that different linguistic communities apply in their use of unfavorable or vulgar words when they talk about certain topics. The present study seeks to compare the usage of verbal taboos in the lectures delivered by political and religious figures. The data were collected from television and internet and the taboos were extracted from the two sets of lectures. The results indicated that both groups made use of taboos in their speeches and in both, the general taboos ranked first in frequency. The significant finding is that political lecturers are more cautious with their words, while their religious counterparts use taboos more freely. In the religious group, general and animal taboos ranked highest and psycho-physical and family taboos ranked lowest. In the political group, however, general taboos ranked highest, and sex and animal taboos ranked lowest
Ali RajabzadeTahmaseb
Volume 5, Issue 2 , November 2015, , Pages 39-54
Abstract
Physiognomy and character of Satan as a creature driven by the Creator, has always been controversial. Satan has sworn off to divert man from the right path to his own disbelief and polytheism. Holy Quran has always warned man of Satan's deceit. According to the emphasis of the holy Quran and other sources ...
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Physiognomy and character of Satan as a creature driven by the Creator, has always been controversial. Satan has sworn off to divert man from the right path to his own disbelief and polytheism. Holy Quran has always warned man of Satan's deceit. According to the emphasis of the holy Quran and other sources such as the hadith narrations, character of Satan is hateful to Muslims and believers. On the other hand, world cinema and televisions as media with the highest number of audience have always tried to represent the invisible world and the paranormal. Representations of the supernatural beings and the world, will help the audience gain a better understanding of them. This research is trying to describe the serpent's place in the mundane world. Thus the subject of two television series Coma and She Was an Angel are analyzed as two representations of evil. Angel" are analyzed as two representations of evil
Mohammad Reza Zaali; Mojtaba Naahid
Volume 4, Issue 2 , June 2015, , Pages 91-122
Abstract
Population diversity, varied demands of the customers, constant economic fluctuations, and change of energy approach have all caused the entrepreneurship to be taken into account as one of the most important national strategies of both developed and underdevelopment countries. One of the agents ...
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Population diversity, varied demands of the customers, constant economic fluctuations, and change of energy approach have all caused the entrepreneurship to be taken into account as one of the most important national strategies of both developed and underdevelopment countries. One of the agents influencing upon entrepreneurship development is the role of mass media such as television. This investigation attempts to shed light on the role of television in entrepreneurship development in Iran based on the Q Methodology. On the foundation of participation data related to 48 people obtained from the Q Methodology questionnaire and the results of agent analysis based on persons (directors and experts of media and entrepreneurship), thirteen roles of television in developing entrepreneurship on the basis of three-dimensional model were identified: behavioral roles, entrepreneurial education, entrepreneurial capabilities, modeling entrepreneurial behavior, recognition of entrepreneurial opportunity, entrepreneurial orientation, development of business skills, entrepreneurial self-efficacy, entrepreneurial action, structural roles, modification of business laws, documenting the entrepreneurial experiences, contextual roles, entrepreneurial cultivation, distributing information on entrepreneurial activities, and institutionalizing the culture of teamwork.
Hassan Bashir; Ahmad Kuhi
Volume 2, Issue 2 , March 2013, , Pages 83-107
Abstract
Combining media formats and integrate them in digital formats; media convergence has created major changes in the media industry. This article looks at the definitions of the media convergence by professionals, and introduces the theory of "convergence culture" as a theory of what the new media is? New ...
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Combining media formats and integrate them in digital formats; media convergence has created major changes in the media industry. This article looks at the definitions of the media convergence by professionals, and introduces the theory of "convergence culture" as a theory of what the new media is? New media culture in the three categories of mobility, participation and identity, has changed the audience. This study enumerates a variety of new activities by TV audiences in the age of convergence and introduces the TV in the age, “participate TV”. The question is whether television a “new media” is? At the result, television is evolving media that its new plat-forms are counted new media. Television must be able to interact with new media such as th Internet and social networks to survive and grow in the era of convergence and rise and increase the audience control of the flow of media.
Reza Zaefarian; Zahra Khorrami; Qanbar Mohammadi Elyasi
Volume 1, Issue 2 , February 2012, , Pages 67-86
Abstract
There have been many studies about the importance of culture on the way to develop entrepreneurship and economic growth so that entrepreneurial culture has become a new concept. At the individual level, it has specific dimensions such as willingness to take risk, need to achievement, internal locus of ...
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There have been many studies about the importance of culture on the way to develop entrepreneurship and economic growth so that entrepreneurial culture has become a new concept. At the individual level, it has specific dimensions such as willingness to take risk, need to achievement, internal locus of control, creativity, independency, self-confidence, hardworking, management and marketing skills. There are factors that play an important role in creating entrepreneurial culture in the society like Family, educational institutions, government, social networks, industry and mass media. So we suggest that mass media can influence entrepreneurship development by acting through values embedded in different cultures. Despite the importance of the subject, there have been few investigations about the role media plays to promote entrepreneurial culture. There is no investigation that covers all dimensions of entrepreneurial culture; on the other hand researches have just mentioned the word "media" without explaining the exact kind of media. Each media has different functions and all of this is disregarded in the literature. Since television affects the audiences' knowledge, values and socialization, this paper aims at exploring the Cognitive, Normative and Regulative roles (based on institutional theory) Television can play in order to promote entrepreneurial culture. The data is gathered by performing 24 deep interviews with experts of both media and entrepreneurship including university professors, TV managers and economic program makers. The roles are also prioritized by Friedman test. Results will help us to perform a roadmap of entrepreneurial culture development. Results show that informing function of television is very appropriate for recognition role and the entertainment function suits best to transfer entrepreneurial values rather than direct education. Also the regulative roles can be played via different programs like developing social networks among audiences.
