Ali Reza Mansouri
Volume 2, Issue 1 , Summer and Autumn 2012, , Pages 49-72
Abstract
The present article deals with the question of whether advertising and media technology have a power beyond reason or power of human will and if they have some sort of manner of their own? Does technology serve human purposes or advertising media will determine the goals and objectives? In summary and ...
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The present article deals with the question of whether advertising and media technology have a power beyond reason or power of human will and if they have some sort of manner of their own? Does technology serve human purposes or advertising media will determine the goals and objectives? In summary and technical words are the technology, media and advertising autonomous? To answer this question, the content and the views of Heidegger's arguments (M. Heidegger) and Borgmann (A. Borgmann) and Ellul (J. Ellul), the general philosophy on technology has been introduced, in particular in the field of technology and advertising industry review will be cleared and finally ends with a critical assessment of the perspective of technological autonomy enthusiasts.
asqar fahimifar; hasan bashir; mohammad ferasalazl
Volume 6, Issue 2 , Winter and Spring 2017, , Pages 53-76
Abstract
This study aims at detecting the discourse of news storiesin four television networks of Al-Jazeera, Al-Arabiya, BBC Arabic, and Al-Alam about the events of the 2011 Egyptian revolution in the time period from the onset of the revolution to the election of Mohammed Morsi as the president of this country. ...
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This study aims at detecting the discourse of news storiesin four television networks of Al-Jazeera, Al-Arabiya, BBC Arabic, and Al-Alam about the events of the 2011 Egyptian revolution in the time period from the onset of the revolution to the election of Mohammed Morsi as the president of this country. The theories of representation, agenda-setting, and framing are employedin order to pursue the objectives of the study. The gathered datais analyzed using "practical discourse analysis method" (PDAM). The examinedpopulation in the present study consists of 10 news stories about the Egyptian revolutionfrom each news network, selectedthrough a random sampling procedure.
The results show that the common discourse of these networks is the request to emphasize on people’s demands such as the trial of Hosni Mubarak and his followers and to cease ties with Israel. However, Al-Jazeera's special discourse is on peacefulness of revolutionists and support ofthe revolution while the discourse of Al-Arabiya network is on the insecurity threatening the minority, especially Christians, after the revolution, the lack of popular support for the Islamic movements, and the atmosphere of polarization created in the society.Meanwhile, the discourse of BBC Arabic revolved around the reduced national solidarity after the revolution, the schism between Egyptian supporters and opponents of the revolution, and people's support of Muslim revolutionistswhereas Al-Alam network’s discourse emphasized on the request of Egyptian people for restoration of Egyptian-Iranian relations.
Ali Asghar Sajedifar; Zohreh Dehdashti Shahrikh
Abstract
Today, social media creates a unique opportunity for brands to strengthen their relationships with customers. Organizations, by increasing the brand engagement of their customers on the social media, could create value through interaction and deep and sustained contribution with them, and also they could ...
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Today, social media creates a unique opportunity for brands to strengthen their relationships with customers. Organizations, by increasing the brand engagement of their customers on the social media, could create value through interaction and deep and sustained contribution with them, and also they could maintain and strengthen their customers' loyalty. Accordingly, the present study seeks to identify the most important antecedents and barriers of customer-brand engagement on social media in the banking industry. In order to achieve this goal, in-depth interviews were conducted with customers whom following one or more banks on social media and its data analysis was performed by using content analysis method. The results showed that the most important antecedents affecting customer motivation to engage with a banking brand on social media include three parts: individual (reward, entertainment, information, curiosity, brand engagement and social advantages), organizational (brand reputation, brand popularity, Service experience, information, reliability and content quality) and media (user-friendliness, security, quality, capabilities and popularity of media) and at the personal level (lack of interest, lack of personal skills, negative mentality and attitude), organizational (weakness in Promotion, poor content production), and contextual factors (environmental barriers and media constraints) are important barriers to customer engagement.
Sayyed Saeid Zahed; Mohsen Jajarmizadeh; Mohammad Reza Taghavi
Volume 3, Issue 2 , Winter and Spring 2014, , Pages 55-66
Abstract
Societies consist of three sub-systems: political, cultural and economic. If the society was a human being, politics would be the human free will, culture his power of thought, and economy his body and organs. This analogy can be explained as follows: The human will pursues its intentions through ...
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Societies consist of three sub-systems: political, cultural and economic. If the society was a human being, politics would be the human free will, culture his power of thought, and economy his body and organs. This analogy can be explained as follows: The human will pursues its intentions through thinking, and thinking employs material means to put its initiatives in action. Thinking therefore plays the important role of acting as a medium between the will and the action. Culture plays a similar role in the society: Politics operates through culture, and culture uses material and economic means to operate. In other words, culture operates as a medium operating between social will and social action. In today’s world, two major cultural systems confront each other: the religious and the secular cultural systems. Exploring the dimensions of this confrontation would involve a study of the concept of culture in general and a comparative study of the Islamic and the secular cultures. Acquiring an understanding of the concept of culture and its nature is an essential step before any thinking, judgment and planning can be done. This paper first studies culture in general and its nature and then adopts a comparative approach to studying areas of rivalry between the two cultural systems. To this end, the study employs new epistemological and ontological approaches and suggests a model based on teachings of the Qur’an which state that humans have three means for understanding: the sense, the thought and the heart, and that in order for anything belonging to the reality to be understood all the three means need to get involved. On this basis, the paper suggests that culture, as a fact belonging to the reality, is consisted of three layers, or aspects: sense, thought (or reason), and heart. Accordingly, a three dimensional matrix (consisting of a political, a cultural and an economic cultural dimension) was designed in order for the authors to determine the factors shaping culture. We then searched for instances of each of the 36 cells in both the Islamic and the secular cultural systems. Findings of the study can be a used by scholars in the field as a basis for cultural planning.
Naser Poorreza Karimsara
Volume 4, Issue 2 , Winter and Spring 2015, , Pages 55-72
Abstract
By the development of mass communications and specially media communications in our time, there has been a great influence and development of the personal identity and social system up to the international and general standards.
So, it will affect both the priority of values and the degree of ...
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By the development of mass communications and specially media communications in our time, there has been a great influence and development of the personal identity and social system up to the international and general standards.
So, it will affect both the priority of values and the degree of society’s value consensus in regulating the behavior system of society. In other words, the process of removing the properties and meanings from the value system and its productive contexts has been localized both in the official and institutional associations and unofficial associations like the cultural ecosystems.
This article, will try to theoretically study the relationship between media and social networks on the one hand and to investigate the interactive and evolutionary process of it and its impacts on the social and identical interaction systems in macro and micro levels on the other hand. The article uses analytical approach to investigate the objective and subjective effects of the emergence of new media, as the autonomous power center of the value system which can personalize the social phenomenon within the media space and universal sphere.
shokrolah pouralkhas; mohammad yahyaei
Volume 8, Issue 2 , Winter and Spring 2019, , Pages 55-71
Abstract
Compared to other arts, cinema has an irrefutable share in the manifestation, creation and life of modern myths. This article, by analyzing the four narrations of the frontier films, two blind eyes, glass agency and bus of the night, analyzes the part of the representation of the oppressed hero in the ...
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Compared to other arts, cinema has an irrefutable share in the manifestation, creation and life of modern myths. This article, by analyzing the four narrations of the frontier films, two blind eyes, glass agency and bus of the night, analyzes the part of the representation of the oppressed hero in the Holy Defense Cinema, and to this end The theory of Baudrillard's representations of levels has been chosen as their framework. This article seeks to find the heroic mythological nature of the hero in holy defense cinema, and it turns out that the hero of the studied films is not a powerful hero that could be presented to her audience as a model and myth, and if two are on empowerment and innocence In the filmmaking articles of this article, the article is an element of innocence, which is more evident and the ability, if not to say, of an absent existence, has always found its place behind the scenes and beyond the content of the story.
Fatemeh Taji; Fereidoon Verdinejad
Volume 3, Issue 1 , Summer and Autumn 2013, , Pages 59-79
Abstract
This study investigates the relationship between Internet addiction and mental health of the BA and MA students in the Faculty of Management and Accounting at Allameh Tabataba’i University. To answer this question, the existing literature in the fields of behavior and the media is investigated ...
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This study investigates the relationship between Internet addiction and mental health of the BA and MA students in the Faculty of Management and Accounting at Allameh Tabataba’i University. To answer this question, the existing literature in the fields of behavior and the media is investigated and three hypotheses are suggested for examining the relationship between mental health, Internet addiction, gender and level of education of the students. In this descriptive–correlation study, the statistical population consists of all the BA and MA students of the said faculty which amount to 3600 persons. Moreover, the sample is 368 persons selected based on the Morgan formula systematic random sampling. Theoretical and field studies are used for data collection and the measurement tools in clued the Young’s Internet Addiction Test and General Health Questionnaire. The results of this study show that there is no significant relationship between Internet addiction and gender, but there is a positive significant relationship between Internet addiction and educational level. Moreover, there is a significant relationship between mental health and gender, but there is no significant relationship between mental health and educational level.
Rezvaneh ErfaniHosseinpour; Mahdi MontazerGhaem
Volume 5, Issue 2 , Summer and Autumn 2015, , Pages 55-83
Abstract
The expansion in the utilization of any kind of new information and communication technologies can impose negative, positive and even contradictory influences among different demographic and social groups. Thus, the more knowledge and expertise of communication scholars are used, the better cultural ...
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The expansion in the utilization of any kind of new information and communication technologies can impose negative, positive and even contradictory influences among different demographic and social groups. Thus, the more knowledge and expertise of communication scholars are used, the better cultural and communicational policies can be made in order to control the negative effects and intensify the positive ones. Getting benefit of the viewpoints and solutions provided by diverse experts of media and communication will also lead to controlling the impacts of importing new communication devices. This article focuses on the teen as a significant period in constructing one's social identity. Within next pages, a general picture of the utilization pattern of mobile phone by Iranian teenagers is provided. Then, experiences from international commercial and cultural organizations and companies in this area are reviewed and eventually, some generalized strategies in developing media consumption policies are suggested. Investigating the efforts made by other societies in this field indicates that engaging different social actors, like schools, parents and teachers, will lead to a well-organized utilization pattern of cell phones among teenagers. Furthermore, it is also noted that some macro communicational strategies, such as importing or producing specialized cell phones for kids and teenagers, improving public awareness and media literacy, will help as facilitators in this process. experiences from international commercial and cultural organizations and companies in this area are reviewed and eventually, some generalized strategies in developing media consumption policies are suggested. Investigating the efforts made by other societies in this field indicates that engaging different social actors, like schools, parents and teachers, will lead to a well-organized utilization pattern of cell phones among teenagers. Furthermore, it is also noted that some macro communicational strategies, such as importing or producing specialized cell phones for kids and teenagers, improving public awareness and media literacy, will help as facilitators in this process
farzad zivia; Ehsan Shahir
Volume 5, Issue 1 , Summer and Autumn 2015, , Pages 57-82
Abstract
According to development of different uses of cyber space, consequential sociocultural changes are happening. Facebook is an example with more than one hundred thirty million clients. Security is one of the most important goals and values of a society. More important is the feel of security. ...
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According to development of different uses of cyber space, consequential sociocultural changes are happening. Facebook is an example with more than one hundred thirty million clients. Security is one of the most important goals and values of a society. More important is the feel of security. One reason why Iranian users chose foreign social networks is the sense of security. This study, as for its objective is applied research, in terms of data collection is a descriptive (non-experimental) field study and in terms of the relationship between the variables considered, implies a causal relationship. The research method is survey type. In this research first the sense of security and comfort from electronic transactions is studied as the most important threat for social networks in cyberspace to attract users. It's done by the content analysis of interviews with experts, professors and activists of related areas. Then Electronic Data was collected by questionnaire. Benefitting from new software we found out that there was a meaningful relation between gender, age, use of social networks and users' sense of security
ardeshir zabolizadeh
Volume 8, Issue 1 , Summer and Autumn 2018, , Pages 61-88
Abstract
The anarchical status of cyberspace brings about deep effects on countries’ interests and national security. A large number of anonymous global players threaten the interests or even the vital infrastructures of their counterparts on a daily basis. This has made the states around the world to think ...
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The anarchical status of cyberspace brings about deep effects on countries’ interests and national security. A large number of anonymous global players threaten the interests or even the vital infrastructures of their counterparts on a daily basis. This has made the states around the world to think about finding a real approach to decrease such damages, threats, etc. in the cyberspace. And the Deterrence Strategy, as an efficient tool in dealing with such a significant issue, is the outcome of this long endeavor. The current essay aims to discover the effectiveness of Deterrence Strategy in cyberspace and those conditions it is in need of to be regarded as a most efficient deterring tool. The findings here in this essay prove that the Deterrence Strategy cannot have the same performance in cyberspace as it had during the Cold War. However, at the same time, they establish that the Deterrence Strategy enjoys great potentials through which it protects the countries’ interests and national security. Great defense capability, the power of identifying the invaders, and the capability of conducting harsh retaliatory acts are the main three components that make this strategy effective. However, it is worth saying that among all those components, the ‘identification’ factor plays the most fundamental role in making the Deterrence Strategy effective in cyberspace. The reason is that an unbeaten identifying process guarantees the effectiveness and usefulness of retaliatory acts. Furthermore, such a triumph will force the real threat to be wiped out forever. The findings also show that the Deterrence Strategy is something imperfect without the presence of retaliatory acts. In fact, such a shortcoming allows the potential invaders to revise their plans in order to resume their attacks against their rivals in cyberspace.
Qasem Pourhassan
Volume 1, Issue 1 , Summer and Autumn 2011, , Pages 63-84
Abstract
Question oriented media and religion means that whether media should be viewed as a religious thing or is essentially a secular and non-religious thing. Often through the lack of proper research, the two areas of media and religion are studied separately, and the analysis of the relation between communication ...
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Question oriented media and religion means that whether media should be viewed as a religious thing or is essentially a secular and non-religious thing. Often through the lack of proper research, the two areas of media and religion are studied separately, and the analysis of the relation between communication (media) and modernity is done on the basis of three attitudes: national relations, advantage oriented and structure oriented. Many of the present theories about religion and media are oriented toward “media-like religion” or in an optimistic view try to explain how one acts as a means for the other. The religious media emphasizes that media is not totally as a container for religion and nor the technology of media can degrade religion to the level of a message. So, media can not be considered as a second hand phenomenon and yet, nor the religion as biased. The first issue in explaining religion and media is recognition of the essence of media, its features, the capacity and ability of media, insightful history and knowledge of media, relation between media and the culture of West and liberal thought, media and the nature of secularism and civilization. The present article tries to discuss the functions of media, the open approaches toward media and religion and common areas of religion in religious media.
Asghar Fahimifar
Volume 4, Issue 1 , Summer and Autumn 2014, , Pages 64-85
Abstract
The current study inquires about the model of characterization in screenplays on the subject of “The Prophet and Infallible Imams”. Classical movies often follow the Aristotle’s Model of characterization, which is not appropriate for sacred characters as Infallible Imams. Firstly ...
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The current study inquires about the model of characterization in screenplays on the subject of “The Prophet and Infallible Imams”. Classical movies often follow the Aristotle’s Model of characterization, which is not appropriate for sacred characters as Infallible Imams. Firstly because these characters cannot be shown and secondly because they have static characters that is against Aristotle’s Model, according to which the characters are dynamic and subject to change. The current study solely focuses on characterization (and not on theme, conflict or dialogues) in screenplays and tries to evaluate the functionality of Aristotle’s model in representing sacred characters. The hypothesis underlying the research states that Aristotle model for writing screenplays is proper for secular characters rather than sacred ones. Therefore, new models should be adapted for characterization, since otherwise these characters would be belittled.
Negin Barat Dastjerdi; Arezo Erfan
Volume 2, Issue 2 , Winter and Spring 2013, , Pages 65-82
Abstract
The rapid growth of internet usage over the last two decades has been influencing many aspects of our life and most noticeably the ways in which people communication with each other. One of the manifestations of impact on youth trend can be observed to internet marriage in recent years. The study population ...
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The rapid growth of internet usage over the last two decades has been influencing many aspects of our life and most noticeably the ways in which people communication with each other. One of the manifestations of impact on youth trend can be observed to internet marriage in recent years. The study population consisted of all students in the fields of humanities, Engineering and Science of Isfahan University that with random sampling method 345 were selected .Using survey methods and data extraction and analysis of these results were obtained that individual factor, family, social-cultural, religious, economic and technological trends related to internet marriages among students. Among these factors, social-cultural was the highest and economic lowest trends of internet marriages.
seyed mohammad hoseini masom; seyede toktam hoseini
Abstract
An interesting aspect of sociolinguist investigations is the variation of the codes of conduct that different linguistic communities apply in their use of unfavorable or vulgar words when they talk about certain topics. The present study seeks to compare the usage of verbal taboos in the lectures delivered ...
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An interesting aspect of sociolinguist investigations is the variation of the codes of conduct that different linguistic communities apply in their use of unfavorable or vulgar words when they talk about certain topics. The present study seeks to compare the usage of verbal taboos in the lectures delivered by political and religious figures. The data were collected from television and internet and the taboos were extracted from the two sets of lectures. The results indicated that both groups made use of taboos in their speeches and in both, the general taboos ranked first in frequency. The significant finding is that political lecturers are more cautious with their words, while their religious counterparts use taboos more freely. In the religious group, general and animal taboos ranked highest and psycho-physical and family taboos ranked lowest. In the political group, however, general taboos ranked highest, and sex and animal taboos ranked lowest
Reza Zaefarian; Zahra Khorrami; Qanbar Mohammadi Elyasi
Volume 1, Issue 2 , Winter and Spring 2012, , Pages 67-86
Abstract
There have been many studies about the importance of culture on the way to develop entrepreneurship and economic growth so that entrepreneurial culture has become a new concept. At the individual level, it has specific dimensions such as willingness to take risk, need to achievement, internal locus of ...
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There have been many studies about the importance of culture on the way to develop entrepreneurship and economic growth so that entrepreneurial culture has become a new concept. At the individual level, it has specific dimensions such as willingness to take risk, need to achievement, internal locus of control, creativity, independency, self-confidence, hardworking, management and marketing skills. There are factors that play an important role in creating entrepreneurial culture in the society like Family, educational institutions, government, social networks, industry and mass media. So we suggest that mass media can influence entrepreneurship development by acting through values embedded in different cultures. Despite the importance of the subject, there have been few investigations about the role media plays to promote entrepreneurial culture. There is no investigation that covers all dimensions of entrepreneurial culture; on the other hand researches have just mentioned the word "media" without explaining the exact kind of media. Each media has different functions and all of this is disregarded in the literature. Since television affects the audiences' knowledge, values and socialization, this paper aims at exploring the Cognitive, Normative and Regulative roles (based on institutional theory) Television can play in order to promote entrepreneurial culture. The data is gathered by performing 24 deep interviews with experts of both media and entrepreneurship including university professors, TV managers and economic program makers. The roles are also prioritized by Friedman test. Results will help us to perform a roadmap of entrepreneurial culture development. Results show that informing function of television is very appropriate for recognition role and the entertainment function suits best to transfer entrepreneurial values rather than direct education. Also the regulative roles can be played via different programs like developing social networks among audiences.
Maryam Saneapour
Volume 3, Issue 2 , Winter and Spring 2014, , Pages 67-102
Abstract
Human social relationship requires adhering to principles of ethics, and the wider the range of communication would be the stronger the need for adhering to virtuous ethics becomes. A number of thinkers in the field of ethics hold that variety and diversity of cultures in today’s world have made ...
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Human social relationship requires adhering to principles of ethics, and the wider the range of communication would be the stronger the need for adhering to virtuous ethics becomes. A number of thinkers in the field of ethics hold that variety and diversity of cultures in today’s world have made it impossible for us to determine any shared ethical principles for humans. However, the author of the present paper believes that there are five fundamental ethical principles, all stemming from the common nature of humans, which can be suggested as the common fundamental ethical principles in global media. These principles, which are not at all at odds with varieties and diversities in ethical cultures of different communities, include: human glory, freedom of speech, equality and non-discrimination, social consensus, and social welfare.
siyavash salavatian; Mehdi Dolatkhah
Volume 7, Issue 1 , Summer and Autumn 2017, , Pages 67-84
Abstract
Mobile social networks are a new generation of communication methods in the virtual space. These powerful communication tools can influence the cultural identity of individuals. The present research aims to demonstrate the impact of mobile social network on the cultural identity of Iranian university ...
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Mobile social networks are a new generation of communication methods in the virtual space. These powerful communication tools can influence the cultural identity of individuals. The present research aims to demonstrate the impact of mobile social network on the cultural identity of Iranian university students and in doing so it evaluates mobile social networks as the independent variable and cultural identity as the dependent variable. From among mobile social networks, Viber and WhatsApp have been chosen because they enjoy higher popularity and number of users in Iran. Their impacts on language, religiosity, clothing style, social behavior and morality which are factors of cultural identity have been measured. Library and field research methods as well as questionnaires were used for data gathering. The statistical population contained graduate students of the Management and Accounting Faculty of Allameh Tabataba‘i University. The statistical population of the research included 450 individuals from which 218 individuals were randomly chosen for the study. Data were analyzed using descriptive and deductive methods. The normality of the variables under study was analyzed using Kolmogorove-Smimov test and it was found that the distribution for all variables was non-normal. Then, the construct validity of all the variables was studied using Confirmatory factor analysis. In the next stage, the hypotheses of the research were put to test using the structural equation model. The results indicated that all the hypotheses are confirmed and mobile social networks do have a positive and meaningful impact on cultural identity.
Hamid Abdollahyan
Volume 6, Issue 1 , Summer and Autumn 2016, , Pages 69-88
Abstract
This paper aims at offering a longitudinal study of the functions of the radio in Iran and North America. I launched a comparative study on radio functions in Iran and Canada in 2001. Some of the results indicated that radio in North American had kept its traditional functions while emphasizing its entertaining ...
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This paper aims at offering a longitudinal study of the functions of the radio in Iran and North America. I launched a comparative study on radio functions in Iran and Canada in 2001. Some of the results indicated that radio in North American had kept its traditional functions while emphasizing its entertaining role. In Iran however, radio focused more on ethical and training issues. Here in 2015-2016, the paper will focus on two following issues for the purpose of a longitudinal data analysis: 1- Alternative media has reduced the social role of radio; 2- comparative functions of radio in North America and in Iran continue to change. The paper will provide an understanding about the traditional role of radio and its changes since 2001. The paper uses the theory of functional media to answer its questions. Doing such a study on genetic changes of radio functions enables us to unveil how functions of the radio have changed. The results can be used for policy issues and whether radio should still be operational and if so what the new roles for radio should be to meet the moral values of Iranian society while attracting Iranian audience
hajar khabaz; Mohsen Ayati; mohammad rezaei
Volume 7, Issue 2 , Winter and Spring 2018, , Pages 71-86
Abstract
The present study aimed at investigating the extent and type of use of the internet with the students' attitude regarding the effect of the internet on sleep disorder and nervous ticks. The study was experimental in nature and the data collection method was correlational. The sample was 249 student-internet-users ...
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The present study aimed at investigating the extent and type of use of the internet with the students' attitude regarding the effect of the internet on sleep disorder and nervous ticks. The study was experimental in nature and the data collection method was correlational. The sample was 249 student-internet-users both male and female. They were selected based on their availability. In order to collect the data, a researcher-made attitude-meter was used. The meter was examined by a group of 15 experts and affirmed both content- and form-wise. The cronbac alpha in the attitude-meter of the internet's effect for sleep disorder and nervous ticks was /85 in this study and /81 in another one. In order to analyze the data, the multiple-variable regression method was used in a step by step manner. The results showed that the multiple correlational coafficent was /39 which means the extent and the type of the use of the internet can be the predictive variable interpreting the variation of the dependent variable at about /16. Furthermore, it was found that the extent of the use of some of the internet's applications such as social networking like Facebook had a positive relationship with an increase in sleep disorder and nervous ticks. The extent of the use of the some other applications such as educational websites had a negative relationship with the dependent variable
Milad Mir Mohammad Sadeghi
Volume 2, Issue 1 , Summer and Autumn 2012, , Pages 73-97
Abstract
This research examined literary information flow among 1081 nodes and 32340 ties selected from 49212 nodes and 163169 ties sampled using cluster comprehensive snowball sampling method among Persian users of Facebook online social network and utilized measurements and formulas of social network analysis ...
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This research examined literary information flow among 1081 nodes and 32340 ties selected from 49212 nodes and 163169 ties sampled using cluster comprehensive snowball sampling method among Persian users of Facebook online social network and utilized measurements and formulas of social network analysis (SNA). In addition, it specified major influential users and ties, and visualized the network relations graph and measured degree centrality, betweenness centrality, closeness centrality, eigenvector centrality, density, diameter, average geodesic distance, page rank, and clustering coefficient. This study was carried out in winter of 2012 and was composed in April of 2012. It was the first study on this field in Iran that made use of social network analysis method in Facebook online social network; also it was the first research using social network analysis method to analyze more than 150000 ties in Iran.
Raika Khorshidian; Hedayat Sookhakian; Vahid Choopankareh; Alireza Ajdari; Jamshid Emami
Volume 4, Issue 2 , Winter and Spring 2015, , Pages 73-89
Abstract
This historical – interpretive research, aims to classify the visual data over the 60s, 70s and 80s SH in order to provide an answer whether "there is a meaningful relationship between the media and clothing styles in the society".
If we consider fashion as a powerful tool for cultural ...
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This historical – interpretive research, aims to classify the visual data over the 60s, 70s and 80s SH in order to provide an answer whether "there is a meaningful relationship between the media and clothing styles in the society".
If we consider fashion as a powerful tool for cultural dissemination especially among the young; hence, there is a cultural dialogue between fashion and media. Gradually, with the growth of media in the society, the clothing style -as an identification media- would depend on more diverse and complex issues. As a result, the control of clothing styles is beyond the power of a single media owner, and it requires the sum of numerous media policies to shape the directions of fashion.This research with the aim of promoting the public culture reveals the importance of intentional interference in shaping the fashion streams by investigating the media altering processes.
hasan khojasteh
Volume 8, Issue 2 , Winter and Spring 2019, , Pages 73-98
Abstract
Active and active presence in cyberspace and social networks is subject to its rules and attributes. Today, with the communication revolution, changing the role of the audience to the user, the presence of each individual in terms of the power of cyberspace to produce content and supply it to others, ...
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Active and active presence in cyberspace and social networks is subject to its rules and attributes. Today, with the communication revolution, changing the role of the audience to the user, the presence of each individual in terms of the power of cyberspace to produce content and supply it to others, has changed many of the past equations in communication. Each user must manage the elements involved in this process for their effective presence. So there is the question: Is the value of everyone in this space the same? Are there any ways for individual branding or collective use to be used? How do people describe themselves to others on social networks or how do they shape and identify themselves by identifying their identities? How can people improve their identity? Such questions appear to be natural and expected in the relationship between individual identity and identity as a result of its presence in cyberspace and social networks. This article tries to demonstrate the importance of individual real identities in social networks as well as the development of identity in cyberspace and its promotion through a descriptive and analytical method. The results indicate the importance of several elements such as profile, type of post or post, amount of interest, amount of comment, number of followers, etc. are very effective in making this identity.
vahid qasemi; samad adli pour; badri borandegi
Volume 6, Issue 2 , Winter and Spring 2017, , Pages 77-100
Abstract
By transforming the concepts of time and space, changing new forms of communication, and creating new resources of identity,modern media and particularly the Interment and virtual social networkshave resulted in the advent of instable mentalities and new identities. Therefore, the present study seeks ...
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By transforming the concepts of time and space, changing new forms of communication, and creating new resources of identity,modern media and particularly the Interment and virtual social networkshave resulted in the advent of instable mentalities and new identities. Therefore, the present study seeks to investigate the effect of Facebook social network on the gender identity of university students. The present study is conducted using a survey research technique and distributing an internet-based researcher-designed questionnaires among students who are users of Facebook social network in the University of Isfahan in the 2012-2013academic year. The findings of the present research indicate that users’ gender identity is influenced by their membership in Facebook. In addition, the duration of membership in Facebook and the degree of using Facebook are reversely correlated to gender identity. In other words, increasing the membership duration in Facebook and the degree of using Facebook results in the weakening of users’ gender identity.
Soraya ziaei; hamidreza radfar; solmaz noori
Abstract
In addition to providing many of the cultural and social needs of its members, new libraries provide a platform for users to take advantage of computer facilities and quick access to cyberspace. Recently, the library seems to be a kind of media and communication space in which some communication theories ...
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In addition to providing many of the cultural and social needs of its members, new libraries provide a platform for users to take advantage of computer facilities and quick access to cyberspace. Recently, the library seems to be a kind of media and communication space in which some communication theories can be considered current and current. One of these communication theories is persuasion. Persuasion or transcendental communication is one of the most important topics in media and human communication, which in general is the basic and ultimate goal of all types of communication behaviors. This article seeks to trace the components of the library from this perspective and answer the key question of how the relationship between media persuasion and the library is made possible and how one can persuade the media in the field of information science and the field of information science. He studied science. In this research, which has been done by the method of describing, explaining and analyzing information, it is determined that media persuasion is used both in using the semantic theory of information, in the stage of formation and encryption, and in the stage of receiving messages.
Ali Asghar Keya; Ja'far Hosseinpoor
Volume 3, Issue 1 , Summer and Autumn 2013, , Pages 81-105
Abstract
The main argument in this paperis that the media activities (the press in particular) as one of the three sides of social mobilization have improved after the Islamic Revolution along with development in education and literacy. In the mid 1980’s,thearea of activities of the press have developed ...
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The main argument in this paperis that the media activities (the press in particular) as one of the three sides of social mobilization have improved after the Islamic Revolution along with development in education and literacy. In the mid 1980’s,thearea of activities of the press have developed with the rapid growth of public higher education, urbanization and the increasing demand for political freedom. One of the most important indicators of political development issocial mobilization. In other words, social mobilizationoften includes the infrastructure of political development and is also the cornerstone of the development process. Social mobilization is the result of there lation between the level of urbanization, education, training and activities in the media and publication of information. As dependent factors, these three variable scontributeto the process of political participation and lead to political development.
