Hassan KhojastehBagherzadeh
Volume 5, Issue 2 , Summer and Autumn 2015, , Pages 21-38
Abstract
Media management is a new research field in the world. In our country, this discipline is new-fangled and thus not all the dimensions are reviewed yet. Unfortunately, this scientific discipline is strongly under the influence of management in industrial organizations while there are essential differences ...
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Media management is a new research field in the world. In our country, this discipline is new-fangled and thus not all the dimensions are reviewed yet. Unfortunately, this scientific discipline is strongly under the influence of management in industrial organizations while there are essential differences between them. Therefore, one primary theoretical and applied measure is understanding the essential difference between media and industrial organizations so that media managers and researchers apart from this verbal similarity which roots in their reality as organization, concern their differences as well. A better understanding of media management and its reality will result in better management of this kind of organization. This article therefore is an attempt to describe media organization characters and its differences with industrial organization.
Ehsan Soltanifar; Taher Roshandel Aritani
Volume 1, Issue 2 , Winter and Spring 2012, , Pages 87-114
Abstract
In the modern governance, to media, as a central point in the issues such as good governance, paramount importance is attached by experts of governmental management and media management. On the other hand, researchers in the fields of political sciences and international studies have pointed, while discussing ...
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In the modern governance, to media, as a central point in the issues such as good governance, paramount importance is attached by experts of governmental management and media management. On the other hand, researchers in the fields of political sciences and international studies have pointed, while discussing issues such as diplomacy of media, propaganda, and soft war, to the role played by media in formation of the soft power of nations and schools. A study of the literature in this field, however, reveals absence of a comprehensive and operational explanation of the role played by media in intelligent management of domestic affairs of countries on the one hand and their international relations on the other. In the era of globalization and for a country like Iran, which has faced for long years soft and hard attacks made by domestic and foreign enemies, this is of much more importance. The present study begins with a systematic review of the literature in the field of media, culture, governance, and soft power. Then and after discussing requirements and functions of media in an atmosphere of soft war, results are presented in the form of an operational model for policy-making in the field of media. In conclusion, executive and applied findings and requirements have been summed up. In the era of globalization, to attain transcendence, it seems that media with morality-centered and national-based concerns should have four functions: attraction, repulsion, invasion, and policy in relation to domestic and international interests of those involved. As defined in the present article, the transcendent media are media which, relying on fundamental cultures and values of the society, accompany people and governance both in domestic affairs and foreign policy so that the country's affair may be managed and developed. Results of the present study may be employed, as a framework, for comprehensive studies and policy-makings in the field of soft defense, and, consequently, pave the way to establish and develop intelligent power of the intended culture or ideology.
