The most effective national media program in strengthening the cognitive dimension of Zahedan ethnic identity in the next decade

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10.30465/ismc.2021.31006.2192

Abstract

With the quantitative and qualitative development of modern media, national identity and solidarity should be sought not in denying the diversity of identities but in expressing identity and playing the role of ethnic groups in Iran's cultural field.
The present study seeks to identify the most effective national media program in promoting the ethnic identity of Zahedan as the center of one of the vast and, of course, multi-ethnic provinces of the country in the coming decade, taking into account this fundamental belief and using a case-by-case approach.
Therefore, out of 6132 young people aged 18 to 20 in this city as a statistical population, 651 people were selected as the sample size by simple random method and a 13-question questionnaire was conducted which validated and validated using Cronbach's alpha and the opinions of experts. They were distributed. The results of questionnaire data analysis using Chi-square and Friedman tests indicate that in various national media programs in Zahedan, from the perspective of respondents, "distribution of ethnic social events" can have the greatest impact on strengthening ethnic identity in the decade. Have a future.

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