An audience-centric approach in dealing with virtual social networks
Alireza
Akbarzadeh
Ph.D. Student of Sociology, University of Isfahan
author
soraya
memar
Associate Professor, Department of Sociology, University of Isfahan
author
Masoud
Kousari
full Profesor, Department of Sociology, University of Tehran
author
Reza
Hemmati
Assistant Professor, Department of Sociology, University of Isfahan
author
text
article
2019
per
The researcher in this study, while demonstrating the need to change approaches from coping approaches to a cultural and social approach, has introduced as "audience-oriented approach ". An approach based on the focus of attention instead of paying attention to the sender of the message, is to pay attention to the audience, in order to empower the audience, give him the power to critique and analyze the message. The present study was carried out using quantitative content analysis method. The results show that using an audience-centered approach, it can be used in the form of awareness and education strategy and by promoting media literacy to empower the audience in analyzing, interpreting and criticizing the message, and also in The strategy formulated the creation and diversification of the audience's persuasion techniques to attract the audience's attention and attraction
Interdisciplinary Studies in Media and Culture
IHCS
2383-062X
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v.
2
no.
2019
1
18
https://mediastudy.ihcs.ac.ir/article_3719_1887a03f96943481644c54d33f8917c9.pdf
A Study of Five Elements of Harold Lasswell's Model in Mass Media
The emergence of new media
melika
bordbar
Ph.D. Student of Media Management University of IRIB
author
seyed vahid
aghili
Associate Professor Islamic Azad University, Dean of Faculty of Communication and Media Studies
author
shirin
ghakbari
PhD in Computer Science and Electrical Engineering, Essex England
author
text
article
2019
per
The purpose of this article is to understand how over the past decade, technology has changed, audiences around the world have changed and how they influenced their media space. So briefly, one can claim that where and with what limitations, what kind of message and content, with what technology and platform, is there a vacuum in research in the field of media with a stakeholder view of Harold Lasswell? This study was carried out.
Interdisciplinary Studies in Media and Culture
IHCS
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2
no.
2019
19
53
https://mediastudy.ihcs.ac.ir/article_3720_2768dc8f3fec886209f22635f3dbf3f1.pdf
Representation of the oppressed hero mythology in the narratives of the Holy Defense Cinema
(Case study of four films from four decades of Iranian cinema)
shokrolah
pouralkhas
Associate Professor of Language and Literature, University of Mohaghegh Ardabili
author
mohammad
yahyaei
PhD student in Farsi language and literature University of Mohaghegh Ardabili
author
text
article
2019
per
Compared to other arts, cinema has an irrefutable share in the manifestation, creation and life of modern myths. This article, by analyzing the four narrations of the frontier films, two blind eyes, glass agency and bus of the night, analyzes the part of the representation of the oppressed hero in the Holy Defense Cinema, and to this end The theory of Baudrillard's representations of levels has been chosen as their framework. This article seeks to find the heroic mythological nature of the hero in holy defense cinema, and it turns out that the hero of the studied films is not a powerful hero that could be presented to her audience as a model and myth, and if two are on empowerment and innocence In the filmmaking articles of this article, the article is an element of innocence, which is more evident and the ability, if not to say, of an absent existence, has always found its place behind the scenes and beyond the content of the story.
Interdisciplinary Studies in Media and Culture
IHCS
2383-062X
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v.
2
no.
2019
55
71
https://mediastudy.ihcs.ac.ir/article_3721_74d5cbf2daf6b9cebc69301bd68af8c7.pdf
Personal branding or effective social identity management
hasan
khojasteh
Associate Professor at the Department of Radio and School of Production of IRIB University
author
text
article
2019
per
Active and active presence in cyberspace and social networks is subject to its rules and attributes. Today, with the communication revolution, changing the role of the audience to the user, the presence of each individual in terms of the power of cyberspace to produce content and supply it to others, has changed many of the past equations in communication. Each user must manage the elements involved in this process for their effective presence. So there is the question: Is the value of everyone in this space the same? Are there any ways for individual branding or collective use to be used? How do people describe themselves to others on social networks or how do they shape and identify themselves by identifying their identities? How can people improve their identity? Such questions appear to be natural and expected in the relationship between individual identity and identity as a result of its presence in cyberspace and social networks. This article tries to demonstrate the importance of individual real identities in social networks as well as the development of identity in cyberspace and its promotion through a descriptive and analytical method. The results indicate the importance of several elements such as profile, type of post or post, amount of interest, amount of comment, number of followers, etc. are very effective in making this identity.
Interdisciplinary Studies in Media and Culture
IHCS
2383-062X
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v.
2
no.
2019
73
98
https://mediastudy.ihcs.ac.ir/article_3722_c4bb2a723fdfc0de4511ad3ae3b35a3e.pdf
Experimental investigation of the influence of mass media in promoting cultural elements of postmodernism: Case Study: Youth Yazd
reza
dehbani pour
Assistant Professor and Faculty Member of Yasouj University
author
yasin
khorampour
Ph.D Student, Social Issues Study of Iran University of Yazd
author
enayat
sheykhi
Master of Clinical Psychology
author
text
article
2019
per
With the transitionfrom thetraditionaltothe modern eraand thepost-modernsociety, we arewitnessing theeffectsof a newsocial life. During thepassageofeach of theseperiods, you can easilychangethetype ofthinking, attitudesandhumanbehaviorobserved. Oneofthe elements thatplay a fundamental rolein changing theattitudesand behaviorof thenewage,isthe media. Therefore, this studysought toexamine the relationship betweenmediaandpostmodernismis. Thisresearchthroughquantitative methodsamong384young peopletookthe city of Yazd. Multistagecluster samplingandmeasurement toolis aquestionnaire. The resultsshowed thatthere was no significantrelationship betweengenderandculturalpostmodernism, although someelements ofpostmodernismhave establisheda significant relationshipwith sex.Theuseofsatelliteandpostmodernculture, there is a significant andpositive.Buttheuseoftelevision,there was no significantrelationshippostmodernculture.Andonlyaftercultural relativismusing theinternalTVsignificantpositive relationshipestablished.The regression resultsshowed thatthe use of satellitesto be able toexplainthe variance inthe postmoderncultural 0/17.
Interdisciplinary Studies in Media and Culture
IHCS
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no.
2019
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https://mediastudy.ihcs.ac.ir/article_3723_80792851db8ee93ecd205cc5adbace05.pdf
The effect of a small amount of television networks on the formation of couples' communication patterns by examining the role of mediating variables
Samira
Atefifar
Ph.D student in Educational Psychology, Azad University of Qainat
author
fatemeh
shahabizadeh
Assistant Professor of Public Psychology, Islamic Azad University, Birjand Branch
author
text
article
2019
per
با توجه به اهمیت نقش تلویزیون بر پر کردن میزان اوقات فراغت و تاثیرگذاری بر روابط افراد به ویژه زوجین، پژوهش حاضر به بررسی تدوین مدل الگوهای ارتباطی زوجینشاغل شهر بیرجند در جهت تاثیر مصرف کمی شبکه های تلویزیون با توجه به متغیرهای میانجی ؛که دراینجا راهبردهای کنترل فکردر نظر گرفته شده ؛ پرداخته است. روش پژوهش از نوع همبستگی و نمونه آماری این پژوهش 350 نفر از متأهلین کارمند شهر بیرجند در سال 1393 می­باشد که به روش نمونه گیری چند مرحله ای انتخاب شدند. ابزارها شامل پرسشنامه محقق ساخته مصرف کمی رسانه دیداری (تلویزیون)، پرسشنامه الگوهای ارتباطی زوجین کریستنسن و سالاوی، 1984، و پرسشنامه راهبردهای کنترل فکر ولز و دیویس، 1994، می­باشد که در اختیار افراد نمونه قرار گرفت و از روش مدل یابی معادلات ساختاری بهره گرفته شد. مدل برازش یافته نشان داد مدت زمان تماشای برنامه های شبکه تخصصی (آموزش، قرآن، بازار، ورزش، سلامت) از طریق افزایش راهبرد های انطباقی کنترل فکرافزایش دهنده الگوی ارتباطی سازنده زوجین است و مدت زمان تماشای برنامه های شبکه سرگرمی(نمایش و تماشا) از طریق افزایش راهبرد های غیر انطباقیکاهش دهنده الگوی ارتباطی سازنده زوجین است. نتایج در این راستا بحث شد.
Interdisciplinary Studies in Media and Culture
IHCS
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2
no.
2019
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https://mediastudy.ihcs.ac.ir/article_3724_0f3ae591751dd4f0f44601edc2d8b126.pdf
The Crucial Importance and Role of Media in Contemporary Islamophobia
Abbas
Isazadeh
M.A. in Media Management, College of Farabi, University of Tehran
author
Seyed Hossein
Sharafoddin
Associate Professor of Sociology, Imam Khomeini Education and Research Institute
author
text
article
2019
per
Islamophobia (or more precisely ‘unfounded fear, prejudice and discrimination towards Islam and Muslims’) through social, economic and political deprivation has harmful effects on Muslims’ everyday lives. Media are the most prominent tools to reach this goal. Some analysts even believe that “western media” are the primary sources of Islamophobia. So this is so prominent to analyze the role of media in relations full of hatred and contempt between these two great civilizations (Islam and West). In the introduction of this article, we’ll refer to the impact of media on public opinion, media from postmodern perspective and media’s dependency on politics and ideology. After that, two important theoretical frameworks (representation and frame), different constraints of news organizations which contribute to skewed and distorted news, and lastly the main problem of this research i.e. “The role of media in contemporary Islamophobia” will be discussed
Interdisciplinary Studies in Media and Culture
IHCS
2383-062X
8
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2
no.
2019
149
172
https://mediastudy.ihcs.ac.ir/article_3783_6bc74ad57d41a7d5beeb26bf67e76a89.pdf
Analyzing Turn Taking Structures in Chat Rooms and Social Networks
Atiyeh
Kamyabigol
Assistant Professor, Department of Linguistics, Faculty of Literature and Human Sciences, Ferdowsi University of Mashhad
author
Masiheh
Hedayat Mofidi
PhD student, Department of Linguistics, Faculty of Literature and Human Sciences, Ferdowsi University of Mashhad
author
text
article
2019
per
The aim of the present article is to present the type of language being used in cyberspace. In addition, turn taking and turn giving strategies are analyzed. The data included Iranian Persian speaker users’ individual and group chats. The data for the present research was collected from Yahoo chartrooms, Face book and Telegram users. The reason behind choosing these networks is that they are used publically and extensively in Iran. Out results indicated that no specific structure or pre-set rules can be traced in the turn taking, managing and turn giving strategies used by the participants. In fact, users’ application of such strategies depends most on individual habits and typing skills while chatting.
Interdisciplinary Studies in Media and Culture
IHCS
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2
no.
2019
173
187
https://mediastudy.ihcs.ac.ir/article_3725_5179a156417489c88e4b122f7f1b8b7d.pdf
The Nature of New Media
fatemeh
masdari
Ph.D. student of Art Research, Al-Zahra University
author
Seyyed Hassan
Hosseini
Professor of Philosophy of Science at Sharif University of Technology
author
text
article
2019
per
This research attempts to explain the nature of "new media", to describe their features and to compare them withtraditional media.Considering the increasing coexistence of humans with the new media, today, it is very essential to understand their nature. The results of this descriptive- analytical study showed that due to the distinct and emerging features ofthe new media, theycan be distinguished from other media;consequently,they havecreated new concepts and meanings and have deeply influenced all aspects of contemporary human life.Obviously,conducting any kind offuturology, management, interaction and monitoring or optimization of the modern media requires their identification
Interdisciplinary Studies in Media and Culture
IHCS
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2
no.
2019
189
212
https://mediastudy.ihcs.ac.ir/article_3734_1818302840b32254380b6fc0c0f96878.pdf
Enjoining Good and Forbidding Evil by Social Documentariescharacter
abas
nasery tahery
Assistant Professor of Communication Sciences , I.R.I.B University
author
Seyed Bashir
Hosseini
Assistant Professor of Communication Sciences , I.R.I.B University
author
masood
vosoghi
M.A in Communication Sciences , I.R.I.B University
author
text
article
2019
per
Among the variant types of making TV programs, social documentary, because of its influence on education, culture promotion and addressing the issues related to audiences, is the codes that can be used as a tool to refer the messages of goodness and badness, and can be used to create an appropriate motivational audience. Since social document benefits from the existence of personality especially real personalities, when documentary maker uses personality, the personality must be selected in a way that refers to goodness and badness messages and creates a motive in audience than performing goodness and not to perform badness.Therefore, in the present research collection of data through semi-structured interview with experts, and data analysis - using content analysis methodology and statement-making – has been performed, and we have attained the most important factors influencing the selection of and narration of the character of social documentaries for the purpose of the proper performance of the process of “enjoining good and forbidding wrong” in the media, such as choosing an ordinary person with attributes like an evolved life, a comprehensible issue, ability to express themselves, and finally attractive looks and expression; choosing an eminent role model or a successful person close to the culture of the audience, and with low profile for answering the topic of movies, etc
Interdisciplinary Studies in Media and Culture
IHCS
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8
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2
no.
2019
213
239
https://mediastudy.ihcs.ac.ir/article_3733_3d56c8a928c96d66b94b4e073edbd1f9.pdf