Soraya ziaei; hamidreza radfar; solmaz noori
Abstract
In addition to providing many of the cultural and social needs of its members, new libraries provide a platform for users to take advantage of computer facilities and quick access to cyberspace. Recently, the library seems to be a kind of media and communication space in which some communication theories ...
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In addition to providing many of the cultural and social needs of its members, new libraries provide a platform for users to take advantage of computer facilities and quick access to cyberspace. Recently, the library seems to be a kind of media and communication space in which some communication theories can be considered current and current. One of these communication theories is persuasion. Persuasion or transcendental communication is one of the most important topics in media and human communication, which in general is the basic and ultimate goal of all types of communication behaviors. This article seeks to trace the components of the library from this perspective and answer the key question of how the relationship between media persuasion and the library is made possible and how one can persuade the media in the field of information science and the field of information science. He studied science. In this research, which has been done by the method of describing, explaining and analyzing information, it is determined that media persuasion is used both in using the semantic theory of information, in the stage of formation and encryption, and in the stage of receiving messages.
seyyed fazlollah qazavi; sadegh zibakalam; seyedvahid aqili
Volume 6, Issue 2 , Winter and Spring 2017, , Pages 101-118
Abstract
Modern public diplomacy (MPD) is a form of public diplomacy which plays an important role in the increase of soft or smart power of countries around the world and in the extension of their influence in the global arena, especially for small countries with limited hard power.Modern public diplomacy more ...
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Modern public diplomacy (MPD) is a form of public diplomacy which plays an important role in the increase of soft or smart power of countries around the world and in the extension of their influence in the global arena, especially for small countries with limited hard power.Modern public diplomacy more than anything is under the influence of new media including the cyberspace. In this paper, the role of cyberspace in promotion of MPD is studied. This is an applied study in terms of achievements and findings, and a descriptive-survey study regarding its objectives. The statistical population consists of all professors in political science, international relations and communications from prestigious universities in Tehran, Iran. By using convenience sampling method, 14 experts are selected for the study.Two questions are designed according to the opinions of study participants: (a) What is the role of social networks in promoting MPD? And (b) what are the benefits of cyber communications in promoting MPD?A 23-item questionnaire in Persian, rated on Likert scale,is used to collect data from experts which was then analyzed based on the Delphi technique and using statistical tests. According to the obtained results, it is concluded that the cyberspace can create a major impact on modern public diplomacyby affectingthe political development of Iran through mechanisms such asopen expression of political views, awareness of the political currents,promotion and introduction of special parties and enrichment of the political and factional rivalry as well as paving the way for diplomacy.
qorbanaii qorbanzadesavar; Mehdi rahmati; hashem nateghi
Volume 6, Issue 1 , Summer and Autumn 2016, , Pages 111-131
Abstract
Mass media as a medium of communication in today's world have a lot of functions. The communication factor has institutionalized the role of values in society and through the exchange of information between the current generation and its transmission to future generations, has a vital role ...
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Mass media as a medium of communication in today's world have a lot of functions. The communication factor has institutionalized the role of values in society and through the exchange of information between the current generation and its transmission to future generations, has a vital role in culture and establish a common feeling among people and communities. National identity as the highest and the greatest level of specificity in the countries is affected by the media. The main function of identity through formal training was done in the past but now, according to the data transfer rate and media information, media have an important role in the development or modification of national identity and media consolidate or change the national identity. So media which are used by governmental and non-governmental actors are in line with the interests of the actors as a positive or negative factor in the development of national identity. Thus, mass media affect the elements of national identity by strengthening or weakening it. The results of the research suggest that the impact of the media on three indicators of the national identity - its elements, principles and position- is tremendous impact, positive or negative.
Seyyed Mohammad Ali Dibaji; Zahra Reismirzai
Volume 1, Issue 2 , Winter and Spring 2012, , Pages 49-65
Abstract
"Philosophy of media" is a term with a history almost more than ten years. Hansen, Hartman, and Sandbothe are among those who have employed and discussed the term positively or critically. Some others such as Debray, Mark Taylor, and Walter Benjamin have spoken of mediology instead of the philosophy ...
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"Philosophy of media" is a term with a history almost more than ten years. Hansen, Hartman, and Sandbothe are among those who have employed and discussed the term positively or critically. Some others such as Debray, Mark Taylor, and Walter Benjamin have spoken of mediology instead of the philosophy of media and maintained that the latter is a wrong way to knowledge which is doomed to commit errors concerning media. As a very new branch of the contemporary philosophy, the philosophy of media is still the subject matter of deep discussions about media; and, in spite of its severe critiques of philosophy of media, mediology has not managed to stop it. What is of importance concerning philosophical discussion about media may be introduced in the form of such questions as "what is the philosophy of media and how is it defined?", "is philosophizing concerning media some sort of ontology, epistemology, or phenomenology of the media?", "may one speak of and philosophize about the media and their functions in the way that the analytic philosophers do?" While reviewing the history of emergence of the philosophy of media in brief, the present article tries to provide a definition for it; and to reply the above questions it discusses the kind of philosophizing about media. According to the authors, philosophy of media, in spite of claims made by the adherents of mediology, is possible; and it is the same as philosophical knowledge of the media. In other words, the philosopher is able to philosophically discuss the media like phenomena such as mind, knowledge, and arts. Though, independent from its relation to man (the addressee) and, somehow, independent from the nature of awareness, the media have no independent existence; they are of influence on man's awareness and perception. To speak about the kind of impacts exerted by media on perception concerns ontological, epistemological, phenomenological, and analytic views to the media.
