masoud jalilvand khosravi; marzie karimi
Abstract
Water is the most essential element of life, This matter has gained double importance due to the environmental crises created. we are witnessing the growing influence of media on the formation of society's culture. Therefore, it is useful to know the media and take advantage of its capacities to help ...
Read More
Water is the most essential element of life, This matter has gained double importance due to the environmental crises created. we are witnessing the growing influence of media on the formation of society's culture. Therefore, it is useful to know the media and take advantage of its capacities to help with water crises. Therefore, the current research aims to find out the media strategies to persuade the audience to manage water consumption in Alborz province, The research is defined in two phases. In the first phase, 605 questionnaires were completed in Alborz province (Hashtgerd, Eshtehard, Karaj, Nazarabad) by survey method, which shows the attitude of the people of the province towards the water situation of the province. In the second phase of the research, using the results obtained from the first phase survey, 16 semi-structured interviews were conducted with media experts and producers, water managers, and media managers. After analyzing the qualitative content of these interviews, 42 strategies were extracted for persuading the media, which can be divided into two aspects: critical and demanding, and promotion in three axes: 1. Forecasting: organizational measures 2. Direction: Message Generation Approach 3: Retrospective: Methods and formats for generating and distributing categorized messages.
soodabeh hosnidokht; Seyyed mohammad Zargar; Davoud nemati anaraki; ehtesham rashidi
Abstract
News media play a very important role in the formation of public opinion in societies. Therefore, the general goal of this research is to present a trust-building news media model in the context of the Covid-19 crisis. In this research, according to the research questions and its exploratory nature, ...
Read More
News media play a very important role in the formation of public opinion in societies. Therefore, the general goal of this research is to present a trust-building news media model in the context of the Covid-19 crisis. In this research, according to the research questions and its exploratory nature, the direction of the research is mixed with the database approach, and in terms of the purpose, it is applied research. The statistical population in the qualitative part of the research included experts in the field of media management (university professors, officials of the Broadcasting Organization) who were selected by the snowball method and theoretical saturation criteria. In the quantitative stage, the statistical population included managers, assistants and experts of the Islamic Republic of Iran Broadcasting Organization in the number of 165 people, of which 116 people were selected according to Cochran's formula by non-random sampling method. In this research, each of the variables identified through interviews in the form of causal, intervening, central, contextual variables, strategies and consequences of classification and determination, and based on the classification, the trust-building news media model was drawn in the conditions of the Covid-19 crisis.
mohammadmehdi daneshikohan; abdorrasul hasanifar; mohammadreza hasani
Abstract
Security has always been considered as the basis for the development of societies. The question is, what effect did the mass media have on the sense of security in Sistan and Baluchistan province? In response to this question, mass media have been investigated using descriptive-analytical method and ...
Read More
Security has always been considered as the basis for the development of societies. The question is, what effect did the mass media have on the sense of security in Sistan and Baluchistan province? In response to this question, mass media have been investigated using descriptive-analytical method and information has been collected in a library form. In this regard, the role of mass media in the form of cinema and television and domestic and foreign news media has been investigated. Based on the findings of the research, the performance of the media in Sistan and Baluchistan province, both domestically and internationally, with symbolizing and creating negative images and presenting an image that does not match reality, including the symbol of drug trafficking, terrorism, poverty and deprivation in cinematographic works and highlighting The news with security issues in the news media and the representation of this province with ethnic and religious prejudices, separatism and extremism have acted as a factor reducing the sense of security and caused an unrealistic image of this province to be formed in public opinion.
Faraz Sadeghvaziri; Elham Ebrahimi; saeed shadman
Abstract
Today, controlling and directing public opinion can be considered as one of the main missions of the media. In this research, a model of the use of media by those in power with the aim of influencing the cultural capital and lifestyle of society is presented and tested. The statistical population of ...
Read More
Today, controlling and directing public opinion can be considered as one of the main missions of the media. In this research, a model of the use of media by those in power with the aim of influencing the cultural capital and lifestyle of society is presented and tested. The statistical population of the study was students of one of the public universities in the country, 280 of whom were selected as a sample. Library and field methods (questionnaire) were used to collect information. In the descriptive statistics section, SPSS software version 26 was used to analyze demographic information. To test the research hypotheses, inferential statistics in the form of structural equation modeling and SMART PLS version 3 software were used. According to the research results, there is a direct and significant relationship between policy makers and media consumption, media consumption and cultural capital and cultural capital with the lifestyle of society; But media literacy does not moderate the impact of the media on cultural capital. The results of this research have applications for the media and policy makers in this field, the most important of which are mentioned in the final part of the research.
hazhir fathi; Faezeh Taghipour; nafiseh vaez
Abstract
This study explores the future of social media in the face of traditional Iranian media in terms of power relations. This research has been done by futures research method using scenario writing technique. To achieve the uncertainties, the interpretive-structural modeling (ISM) method using Mick Mac ...
Read More
This study explores the future of social media in the face of traditional Iranian media in terms of power relations. This research has been done by futures research method using scenario writing technique. To achieve the uncertainties, the interpretive-structural modeling (ISM) method using Mick Mac software has been used and to discover the scenarios, the interaction balance method has been used using the script wizard software. Out of 3206 possible combined scenarios, the Wizard scenario output showed 4 scenarios with zero (probable) compatibility, including scenarios of the beautiful city, Gutenberg Heritage, The Independent Age, and The Matrix world. Includes a transformation.
Mehdi Mokhtarpour
Abstract
The research method used in this research is the method of discourse analysis and discourse semiotics, and religious cinema discourses have been examined after identification. The findings of the research show that according to the analysis of the discourses and semiotics of the examined film works, ...
Read More
The research method used in this research is the method of discourse analysis and discourse semiotics, and religious cinema discourses have been examined after identification. The findings of the research show that according to the analysis of the discourses and semiotics of the examined film works, five main discourses were identified, including the discourse of the Islamic revolution and the holy defense, the discourse of urbanization and ruralism, the discourse of individuality, the discourse of religious tolerance and pluralism, and the discourse of return. . In the discourse of religious tolerance and pluralism and the discourse of individualism, conflicts and conflicts with the discourse of the Islamic revolution and holy defense and the discourse of return are felt and airy. Also, there are overlaps between the discourse of the Islamic revolution and holy defense and the discourse of return. This overlap between these two discourses and the discourse of urbanism and ruralism also applies.
Abbas Zamani; Hamid Reshadi; Faeze Taghipour; Syamak koorng Beheshti
Abstract
The aim of this study was to identify the experiences professors of communication sciences in dimensions of freedom of speech in the Iranian media. The research method was phenomenology and the participants were 12 professors of communication sciences, that were selected by purposive sampling method, ...
Read More
The aim of this study was to identify the experiences professors of communication sciences in dimensions of freedom of speech in the Iranian media. The research method was phenomenology and the participants were 12 professors of communication sciences, that were selected by purposive sampling method, and were studied using in-depth semi-structured interviews. Also, the collection of findings continued until the Information saturation, and were analyzed by Colizzi method. Then, 62 codes were extracted, and classified into five dimensions, including: 1. Media status; 2. Media diversity; 3. Ownership and content; 4. Legal and 5. Barriers to freedom of expression in the Iranian media. The results showed; for to promote freedom of speech in the media, it is necessary to pay attention to all the above dimensions in decision-making and policy-making impartially, and revise the rules and procedures to make them more transparent and the media less Limited.
zahra nejadbahram; Nazanin Malekian; sarvnaz torbati
Abstract
The third millennium is the age of media. Twitter, which is a social and global media, has become a favorite of politicians with 280 characters. In 2018, Trump announced the beginning of a new chapter in relations with Iran by announcing his withdrawal from the joint comprehensive plane of action (JCPOA). ...
Read More
The third millennium is the age of media. Twitter, which is a social and global media, has become a favorite of politicians with 280 characters. In 2018, Trump announced the beginning of a new chapter in relations with Iran by announcing his withdrawal from the joint comprehensive plane of action (JCPOA). During this period, a new chapter was formed in the exchange of tweets between the political leaders of Iran and the United States, which could be the basis for determining the strategy of Iranian diplomacy.Therefore, the main question of the research is what strategy did the Iranian diplomacy approach represent via Twitter in the year of the US withdrawal from JCPOA? In this regard, in-depth interviews were conducted with 17 experts in the three main areas of communication, international relations and political science, and based on the content analysis method, concepts and categories were extracted using maxqoda software. A review of the interviews confirms that Iranian diplomacy on Twitter is able to be a guide line for the future of Iranian diplomacy and as a contributing element in political exchanges and to advance the country's diplomacy one step further.
mohamad reza firozi; seyfollah farzaneh; abolghasem heidarabadi
Abstract
In recent years, we have witnessed changes in the radio and television networks of the Islamic Republic of Iran, developments that are influenced by various factors that have been able to attract the audience in a different way with various solutions; ; Hence, what can be seen is that luck in the media ...
Read More
In recent years, we have witnessed changes in the radio and television networks of the Islamic Republic of Iran, developments that are influenced by various factors that have been able to attract the audience in a different way with various solutions; ; Hence, what can be seen is that luck in the media has increased so much that it can be attributed to the culture of luck. Therefore, considering the abundance of this culture in the national media and its promotion in the national radio and television and attracting the audience, as well as increasing the economic, political and psychological consequences of this issue; It was necessary to study a study with the aim of analyzing the approach of the national media in promoting the culture of luck in society and also to examine the consequences of this media policy for the people from different aspects.
Mousa Najafi; Smoye Sarafraz
Abstract
Marshall McLuhan considers the media to be equivalent to a message; Thus, since mankind began transmitting the message to all its species, the media has existed and in its evolutionary path has influenced and reciprocally influenced cultures as the foundations of civilizations. The most important feature ...
Read More
Marshall McLuhan considers the media to be equivalent to a message; Thus, since mankind began transmitting the message to all its species, the media has existed and in its evolutionary path has influenced and reciprocally influenced cultures as the foundations of civilizations. The most important feature of mass media is that they are "institutional." This means that the message is prepared and sent within a coherent communication system with the aim of influencing the audience's awareness.Civilizations are also the product of external conditions and environmental, cultural, political, sociological, and economic factors that affect the thought and within individuals of society. Thinking becomes a society, so it seems necessary to examine the role of the media in the post-Islamic Revolution with the unique components of belief, politics, culture, and sociology; So the question is, what has been the role of the media in the process of civilization after the Islamic Revolution in Iran?Given that the media have a great influence on public awareness and the establishment of social relations and the deepening of moral values and virtues, it seems that the role of the media and civilization is reciprocal.
Soraya ziaei; hamidreza radfar; solmaz noori
Abstract
In addition to providing many of the cultural and social needs of its members, new libraries provide a platform for users to take advantage of computer facilities and quick access to cyberspace. Recently, the library seems to be a kind of media and communication space in which some communication theories ...
Read More
In addition to providing many of the cultural and social needs of its members, new libraries provide a platform for users to take advantage of computer facilities and quick access to cyberspace. Recently, the library seems to be a kind of media and communication space in which some communication theories can be considered current and current. One of these communication theories is persuasion. Persuasion or transcendental communication is one of the most important topics in media and human communication, which in general is the basic and ultimate goal of all types of communication behaviors. This article seeks to trace the components of the library from this perspective and answer the key question of how the relationship between media persuasion and the library is made possible and how one can persuade the media in the field of information science and the field of information science. He studied science. In this research, which has been done by the method of describing, explaining and analyzing information, it is determined that media persuasion is used both in using the semantic theory of information, in the stage of formation and encryption, and in the stage of receiving messages.
alireza khosravi; somayeh tajik esmaeili; sarv naz torbaty; leyla niromand
Abstract
Animation films are very popular all over the world, including in Iranian society, and have a large audience. Children learn many life and communication skills from different channels. Given the importance of life skills gained from the environment in which animations play a more effective role, the ...
Read More
Animation films are very popular all over the world, including in Iranian society, and have a large audience. Children learn many life and communication skills from different channels. Given the importance of life skills gained from the environment in which animations play a more effective role, the question is how to display communication skills in animation, and how do the main characters react to events? To answer this question, let's move on to animation and use John Fisk's semiotics method and content coding on three levels; Appearance, technical and social have been studied. Among the four samples examined, the results of a sample of Iranian animation (Rostam and Sohrab) and a sample of non-Iranian animation (Coco) are given. The unit of analysis is animation sequences. The results indicate that in the Iranian and non-Iranian samples studied, apart from technical and technical issues, they are not different in terms of content and communication skills are well displayed in them. A set of socio-cultural implications implies relationships that are full of intimacy, support, and closeness to family members. The main character of the story voluntarily goes his own way to meet his desires and needs. In the non-Iranian example, the first character of the story, by deconstructing the story, proceeds to the forbidden subject of the story, but in the end, preserving the institution of the family is accompanied by preserving the institution of the family. In these representations, the child is not represented in its natural age position and is shown to be older than their age. Pride and emphasis on customs, national symbols, preserving the institution of the family, giving a role and paying attention to the child are among the good and suitable contents of animation.
Abbas Isazadeh; Seyed Hossein Sharafoddin
Volume 8, Issue 2 , May 2019, , Pages 149-172
Abstract
Islamophobia (or more precisely ‘unfounded fear, prejudice and discrimination towards Islam and Muslims’) through social, economic and political deprivation has harmful effects on Muslims’ everyday lives. Media are the most prominent tools to reach this goal. Some analysts even believe ...
Read More
Islamophobia (or more precisely ‘unfounded fear, prejudice and discrimination towards Islam and Muslims’) through social, economic and political deprivation has harmful effects on Muslims’ everyday lives. Media are the most prominent tools to reach this goal. Some analysts even believe that “western media” are the primary sources of Islamophobia. So this is so prominent to analyze the role of media in relations full of hatred and contempt between these two great civilizations (Islam and West). In the introduction of this article, we’ll refer to the impact of media on public opinion, media from postmodern perspective and media’s dependency on politics and ideology. After that, two important theoretical frameworks (representation and frame), different constraints of news organizations which contribute to skewed and distorted news, and lastly the main problem of this research i.e. “The role of media in contemporary Islamophobia” will be discussed
seyed ali rahmanzade; mehrdad tavakoli; manouchehr saber
Volume 7, Issue 2 , May 2018, , Pages 87-104
Abstract
This research studies the influence of using mass media(TV.Radio and press)on awareness of civilrights among the residents of Tehran.To achieve this aim,the viewpoint of theorists like lerner,Rodgers,cotz and,… has used. The independent variants in this research includes the using of massmedia, ...
Read More
This research studies the influence of using mass media(TV.Radio and press)on awareness of civilrights among the residents of Tehran.To achieve this aim,the viewpoint of theorists like lerner,Rodgers,cotz and,… has used. The independent variants in this research includes the using of massmedia, the amounts of satisfaction with training programs,trust to deomestic media. In this research,the surveying and questionnaire technique has been used for collecting data among the repliers. The research statistic society includes of the people with 18years old and above in Tehran. The typical society is 400ones that have been selected inmultistage clustering sampling. The data of the research had analyzed by SPSS software,that the results are as follows: Media because of different reasons, including lack of satisfaction and trust of the audience , have a marginal role in training civil rights to citizens, so teaching resource in the field of civilrights in Tehran, are not local media,and it should be somewhere else, such as schools, universities, foreign media and environmental media (eg, billboards, graffiti, etc.) and interpersonal communications.In other words, the mass media have not a significant influence on civilrights knowledge in Tehran,and this role must been reviewed and strengthened. It should be noted that the higher age and education of people cause to higher awareness of civilrights,but there is not any meaningful relationship between gender and the place of born with the awareness of civilrights, among the people of Tehran
shervin Moghimi Zanjani
Volume 7, Issue 2 , May 2018, , Pages 205-226
Abstract
We can recognize two distinguished mainstreams in the moral philosophy. The virtue Ethics and the deontological ethics. The former is conception that many scholars in moral philosophy call it as the clearest characteristic of the moral thought of classics. In fact moral philosophy for Plato and Aristotle ...
Read More
We can recognize two distinguished mainstreams in the moral philosophy. The virtue Ethics and the deontological ethics. The former is conception that many scholars in moral philosophy call it as the clearest characteristic of the moral thought of classics. In fact moral philosophy for Plato and Aristotle and their followers in the middle ages namely for Islamic and Christian philosophers, should lead to virtuous life. While in the deontological ethics, after profound evolutions in the recent centuries, the foundation of ethical judgment is based on “duty” or “obligation”, the conception is itself grounded on the modern philosophy of right. Relying on original texts of virtue-oriented and deontologist philosophers, we attempt in this article to take the “priority” of deontological ethics over virtue ethics in the media sphere into consideration. This priority does not mean superiority, but it means that if we want predicate the media on virtue ethics, we firstly and necessarily needs to recognize priority of the deontological ethics over the virtue ethics.
kiamars jahangir; hosin divsalar
Volume 7, Issue 1 , September 2017, , Pages 1-19
Abstract
What role media play in the process of power distribution and political transformation? This is the main question of this paper. We attempt to investigate the relation between the political transformation and media, and doing so, we, through our chosen approach, look at the tenth presidential election ...
Read More
What role media play in the process of power distribution and political transformation? This is the main question of this paper. We attempt to investigate the relation between the political transformation and media, and doing so, we, through our chosen approach, look at the tenth presidential election in Iran and the role the media have played in the election. The media played a major role in the tenth presidential election. The broadcast of TV debates of candidates from the national media for the first time played a special role in transferring the political discourse into public space which is a unique event in the political history of the country. This research has a qualitative and fundamental nature which has been done by documentary-librarian and analytic-descriptive methods
Soheila borqani farahani; nafise aqajani
Volume 6, Issue 2 , March 2017, , Pages 1-22
Abstract
Compared to other aspects of identity, cultural identity is of growing importancein today's world. The present paper is the outcome of a qualitative study aimed at providing a model to demonstrate the role of the Cultural Heritage documentary films broadcast on the Iranian domestic television on strengthening ...
Read More
Compared to other aspects of identity, cultural identity is of growing importancein today's world. The present paper is the outcome of a qualitative study aimed at providing a model to demonstrate the role of the Cultural Heritage documentary films broadcast on the Iranian domestic television on strengthening the cultural identity of Iranians. The method used in this research, i.e. the grounded theory method (GTM), is carried out in five stagesofresearch design, data collection, data adjustment, data analysis, and comparison with literature. Data collection isperformed through observation, study of documents, and in-depth interviews while actors are selected (through snowball and theoretical sampling methods) from the two communities of documentary makers and associated managers.13 interviews were conducted in total to satisfy the requirements of theoretical saturation. In thedata analysis stage, open coding was applied to all interviews in which the 153 obtained concepts were placed in 23 sub-categories and,ultimately,in 8 main categories (statements). The findingsdemonstrate that televising the Cultural Heritage documentaries is influential instrengthening the cultural identity of Iranians (phenomenon) through the capabilities of television documentaries (causal conditions), interactions with managerial and professional platforms (underlying conditions) and intervening conditions of applying professional and managerialstrategies (strategies) in order to achieve the objectives of the cultural development of the country (consequence).
seyyed fazlollah qazavi; sadegh zibakalam; seyedvahid aqili
Volume 6, Issue 2 , March 2017, , Pages 101-118
Abstract
Modern public diplomacy (MPD) is a form of public diplomacy which plays an important role in the increase of soft or smart power of countries around the world and in the extension of their influence in the global arena, especially for small countries with limited hard power.Modern public diplomacy more ...
Read More
Modern public diplomacy (MPD) is a form of public diplomacy which plays an important role in the increase of soft or smart power of countries around the world and in the extension of their influence in the global arena, especially for small countries with limited hard power.Modern public diplomacy more than anything is under the influence of new media including the cyberspace. In this paper, the role of cyberspace in promotion of MPD is studied. This is an applied study in terms of achievements and findings, and a descriptive-survey study regarding its objectives. The statistical population consists of all professors in political science, international relations and communications from prestigious universities in Tehran, Iran. By using convenience sampling method, 14 experts are selected for the study.Two questions are designed according to the opinions of study participants: (a) What is the role of social networks in promoting MPD? And (b) what are the benefits of cyber communications in promoting MPD?A 23-item questionnaire in Persian, rated on Likert scale,is used to collect data from experts which was then analyzed based on the Delphi technique and using statistical tests. According to the obtained results, it is concluded that the cyberspace can create a major impact on modern public diplomacyby affectingthe political development of Iran through mechanisms such asopen expression of political views, awareness of the political currents,promotion and introduction of special parties and enrichment of the political and factional rivalry as well as paving the way for diplomacy.
Mohsen Abbaszadeh
Volume 6, Issue 1 , September 2016, , Pages 45-68
Abstract
If the democratic politics aims people`swell-informed participation in determining the public destiny,then media to have importance as the medium for relationship between citizens and government.at the same timethis problematic arises that, especially with respect tothe media proliferation of the age ...
Read More
If the democratic politics aims people`swell-informed participation in determining the public destiny,then media to have importance as the medium for relationship between citizens and government.at the same timethis problematic arises that, especially with respect tothe media proliferation of the age of cyberization of culture, whether the increasing virtualization of contemporary “life- world” will lead to a progressive politics focused on autonomy of the citizens, or,with respect to the informative impulsion of the age of cyber, to confusion and detachment of them and, even worse, a techno-electronic politics in controlling society. This paper is to explore the problematic taking advantage of structure/agent approach. Also, after exploring the two approaches, i.e. direct electronic democracy vs. the death of politics in the cyber culture, a conception of media-driven democracy as an alternative for the current democracy is presented. Ultimately, the media is likened to Janus with both positive and negative potentiality for democratic action
Mohammad Taghi Iman; Ahmad KalatehSadati
Volume 5, Issue 2 , November 2015, , Pages 1-20
Abstract
This study sought to explore the paradigmatic model of relationship between the youth and media in Shiraz. To this end, we focused on a group research whose analysis is based on grounded theory models. Results of the explored concepts showed that the youth: have high creativity and low rationality; their ...
Read More
This study sought to explore the paradigmatic model of relationship between the youth and media in Shiraz. To this end, we focused on a group research whose analysis is based on grounded theory models. Results of the explored concepts showed that the youth: have high creativity and low rationality; their idea is pattern acceptor and critical; their view to domestic media is with mistrust, they believe domestic media are purposefully selective and so they've got more trust to foreign media. The leisure time is managed by the youth which is highly affected with cyberspace. They focus more on modern media than the traditional. They believe that domestic media malfunctions with specific orientation and emotional terms. Media in our country needs to consider the quality of its interaction with the youth lifestyle as its biggest portion of audience. It should also consider the vast social changes and formation of the new social-networks.
Naser Poorreza Karimsara
Volume 4, Issue 2 , June 2015, , Pages 55-72
Abstract
By the development of mass communications and specially media communications in our time, there has been a great influence and development of the personal identity and social system up to the international and general standards.
So, it will affect both the priority of values and the degree of ...
Read More
By the development of mass communications and specially media communications in our time, there has been a great influence and development of the personal identity and social system up to the international and general standards.
So, it will affect both the priority of values and the degree of society’s value consensus in regulating the behavior system of society. In other words, the process of removing the properties and meanings from the value system and its productive contexts has been localized both in the official and institutional associations and unofficial associations like the cultural ecosystems.
This article, will try to theoretically study the relationship between media and social networks on the one hand and to investigate the interactive and evolutionary process of it and its impacts on the social and identical interaction systems in macro and micro levels on the other hand. The article uses analytical approach to investigate the objective and subjective effects of the emergence of new media, as the autonomous power center of the value system which can personalize the social phenomenon within the media space and universal sphere.
Raika Khorshidian; Hedayat Sookhakian; Vahid Choopankareh; Alireza Ajdari; Jamshid Emami
Volume 4, Issue 2 , June 2015, , Pages 73-89
Abstract
This historical – interpretive research, aims to classify the visual data over the 60s, 70s and 80s SH in order to provide an answer whether "there is a meaningful relationship between the media and clothing styles in the society".
If we consider fashion as a powerful tool for cultural ...
Read More
This historical – interpretive research, aims to classify the visual data over the 60s, 70s and 80s SH in order to provide an answer whether "there is a meaningful relationship between the media and clothing styles in the society".
If we consider fashion as a powerful tool for cultural dissemination especially among the young; hence, there is a cultural dialogue between fashion and media. Gradually, with the growth of media in the society, the clothing style -as an identification media- would depend on more diverse and complex issues. As a result, the control of clothing styles is beyond the power of a single media owner, and it requires the sum of numerous media policies to shape the directions of fashion.This research with the aim of promoting the public culture reveals the importance of intentional interference in shaping the fashion streams by investigating the media altering processes.
Masoumeh Talebi Dalir; Hossein Akbari
Volume 4, Issue 2 , June 2015, , Pages 123-150
Abstract
The present study examines relation between media types and consumerism. We studied 358 participants above 18 years of age from Tehran city by survey method.
In this research, the impact of “the use of media types”, “the use of program types”, “Iranian following media reference ...
Read More
The present study examines relation between media types and consumerism. We studied 358 participants above 18 years of age from Tehran city by survey method.
In this research, the impact of “the use of media types”, “the use of program types”, “Iranian following media reference group” and “foreigner following media reference group” on “consumerism” were considered.
Results indicate that, in the media types, “satellites” and “internet” have the most effect on consumerism. In the types of media programs, “dance” and “music” show the most effect on consumerism. Therefore, “Iranian following media reference group” doesn’t have significant effect on consumerism. But “foreigner following media reference group” shows significant and increasing effect on consumerism
Mehdi Baqeri Hashi; Morteza Javidkar; Mohsen Aghamohammad
Volume 3, Issue 1 , September 2013, , Pages 29-58
Abstract
Accurate and correct identification of the threats of the enemy's hostile media networks and development of appropriatestrategies to deal with them play an affective and important roleinneutralizing the activities of Iran's enemies. Beside swasting time, energy and human resources, any delay in taking ...
Read More
Accurate and correct identification of the threats of the enemy's hostile media networks and development of appropriatestrategies to deal with them play an affective and important roleinneutralizing the activities of Iran's enemies. Beside swasting time, energy and human resources, any delay in taking actions in this regard will have dangerous and detrimental effects. This study investigates the role of the Voice of America satellite network in advancing the goals of the USA in the Islamic Republic of Iran during 2009 – 2011. The main question in this study is about the role of the Voice of America satellite network in advancing the US goals in the Islamic Republic of Iran. Accordingly, different dimensions and the roles which the network plays in advancing the US goals in our country are referred to. The hypothesis is that the Voice of America media network provides the grounds for advancing the US goals against Iran by highlighting the conflicts concerning the nuclear program, human right sandterrorism and problems caused by sanctions.
Ali Reza Mansouri
Volume 2, Issue 1 , September 2012, , Pages 49-72
Abstract
The present article deals with the question of whether advertising and media technology have a power beyond reason or power of human will and if they have some sort of manner of their own? Does technology serve human purposes or advertising media will determine the goals and objectives? In summary and ...
Read More
The present article deals with the question of whether advertising and media technology have a power beyond reason or power of human will and if they have some sort of manner of their own? Does technology serve human purposes or advertising media will determine the goals and objectives? In summary and technical words are the technology, media and advertising autonomous? To answer this question, the content and the views of Heidegger's arguments (M. Heidegger) and Borgmann (A. Borgmann) and Ellul (J. Ellul), the general philosophy on technology has been introduced, in particular in the field of technology and advertising industry review will be cleared and finally ends with a critical assessment of the perspective of technological autonomy enthusiasts.
